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Tool Reference

Complete catalog of all SearchAtlas MCP tool groups and operations.

Tip: Call any tool with op: "help" and params: {} to see its live schema.


OTTO SEO (10 tool groups, ~45 operations)

project_management — 13 operations

Project lifecycle, crawl settings, installation, exports.

  • list_otto_projects — list all OTTO projects
  • get_otto_project_details — health score, pages, issues for a project
  • find_project_by_hostname — look up project by domain
  • engage_otto_project — create/activate a project for a domain
  • disengage_otto_project — deactivate a project
  • freeze_otto_project / unfreeze_otto_project — pause/resume
  • update_crawl_settings — configure crawl depth, frequency
  • verify_otto_installation — check if OTTO pixel is installed
  • get_otto_installation_guide — get installation instructions
  • manual_reprocess_autopilot — re-run autopilot suggestions
  • work_summary_export — export work summary to Google Sheet
  • list_otto_pixel_installed_projects — list projects with pixel

audit_management — 2 operations

  • create_audit — create a new site audit
  • get_site_audit_by_id — get audit results

recrawl_management — 1 operation

  • trigger_recrawl — force a fresh crawl

schema_markup — 8 operations

  • list_page_level_schemas / list_domain_level_schemas — see existing schemas
  • get_schema_detail — view a specific schema
  • generate_page_level_schema — AI-generate schema for a page
  • edit_page_level_schema / delete_page_level_schema — modify/remove
  • deploy_page_level_schema / deploy_domain_level_schema — push live

suggestion_management — 4 operations

  • edit_suggestion — approve/reject a single suggestion
  • edit_suggestions_bulk — bulk approve/reject
  • delete_suggestion — remove a suggestion
  • export_suggestions — export to CSV

indexing_management — 8 operations

  • get_custom_indexing_urls / add_custom_indexing_urls / delete_custom_indexing_url
  • select_urls_for_indexing — submit URLs for instant indexing
  • get_indexing_sitemaps / add_indexing_sitemap / delete_indexing_sitemap / toggle_sitemap_indexing

brand_vault — 17+ operations

Brand vault management + knowledge graph.

  • list_brand_vaults / create_brand_vault / retrieve_brand_vault_details / update_brand_vault
  • archive_brand_vault / restore_brand_vault / list_archived_brand_vaults
  • get_brand_vault_business_info / update_brand_vault_business_info
  • get_brand_vault_overview / get_brand_vault_index_status / ask_brand_vault
  • get_knowledge_graph / update_knowledge_graph / update_refine_prompt
  • list_voice_profiles / list_voice_templates / select_voice_profile

image_upload — 1 operation

  • upload_image — upload an image for use in OTTO

quota_management — 2 operations

  • get_otto_quota / show_otto_quota — check usage limits

seo_analysis — 4 operations

Detailed SEO issue analysis and recommendations.

  • generate_bulk_recommendations / generate_single_recommendation
  • get_project_issues_summary / get_website_issues_by_type

Site Explorer (8 tool groups, ~40 operations)

projects — 4 operations

  • list_sites / create_site_explorer / get_site_explorer_details / delete_site_explorer

organic — 6 operations

  • get_organic_keywords — top ranking keywords
  • get_organic_pages — top pages by traffic
  • get_organic_competitors — competitor domains
  • get_organic_position_changes — ranking movement
  • get_organic_subdomains — subdomain breakdown
  • get_site_indexed_pages — indexed page count

backlinks — 7 operations

  • get_site_backlinks — all backlinks
  • get_site_referring_domains — unique referring domains
  • get_site_referring_ips — referring IP analysis
  • get_site_anchor_text_analysis — anchor text distribution
  • get_site_outgoing_links / get_site_outgoing_domains — external links
  • get_site_link_network_graph — link network visualization

analysis — 5 operations

  • get_historical_trends — traffic/ranking trends over time
  • get_keyword_intent_analysis — keyword intent classification
  • get_position_distribution — ranking position breakdown
  • get_serp_features — featured snippets, PAA, etc.
  • get_educational_backlinks — .edu backlink analysis

adwords — 8 operations

  • get_adwords_keywords / get_adwords_pages / get_adwords_competitors / get_adwords_copies
  • get_adwords_adhistory / get_adwords_adtrend / get_adwords_position_changes / get_adwords_subdomains

keyword_research — 7 operations

  • list_keyword_research_projects / create_keyword_research_project / get_keyword_research_details
  • update_keyword_research_project / delete_keyword_research_project
  • search_keyword_research_projects / get_serp_overview

brand_signals — 2 operations

  • submit_brand_signal_score / retrieve_brand_signal_score

holistic_audit — 1 operation

  • get_holistic_seo_pillar_scores — Technical, Content, Authority, UX pillar scores

Content Genius (5 tool groups, ~51 operations)

content_generation — 9 operations

The 4-step article workflow:

  1. create_content_instance — create article stub
  2. start_information_retrievalpoll_information_retrieval — research phase
  3. start_headings_outlinepoll_headings_outline — outline phase
  4. generate_complete_article — write the full article

Plus:

  • update_article_headings — modify outline before generation
  • auto_generate_article — skip manual steps (less control)
  • topic_suggestions — get AI-suggested topics

article_management — 11 operations

  • list_recent_articles / get_article_details / edit_article_content / regenerate_article
  • run_content_grader — score article quality
  • update_article_status / manage_article_keywords
  • insert_article_links / export_article_to_google_doc / reassign_article_brand_vault
  • list_trash_articles

content_retrieval — 12 operations

  • search_articles / get_recent_articles / filter_articles_by_status / filter_articles_by_tags
  • get_project_articles / get_assigned_articles / get_high_quality_articles
  • get_published_articles / get_scheduled_articles / advanced_filter_articles
  • count_articles / get_article_summary

content_publication — 17 operations

WordPress and CMS publishing:

  • get_wordpress_website_options / publish_wordpress_article / draft_wordpress_article
  • schedule_wordpress_article / cancel_wordpress_article
  • get_cms_connectors / get_cms_form_schema / get_cms_dynamic_field_schema
  • publish_cms_article / draft_cms_article / schedule_cms_article / cancel_cms_article
  • get_article_publication_status / list_published_articles / list_scheduled_articles
  • get_article_details / get_current_datetime_approx

topical_maps — 2 operations

  • create_topical_map / search_topical_maps

Google Business Profile (12 tool groups, ~49 operations)

gbp_connection — 2 operations

  • all_available_locations / manage_connections

gbp_locations_crud — 9 operations

  • list_locations / get_location / update_location / load_location
  • update_open_hours / update_open_info / update_special_hours
  • get_location_stats / set_location_lock

gbp_locations_deployment — 3 operations

  • deploy_location / bulk_deploy_locations / suggest_description

gbp_locations_recommendations — 2 operations

  • generate_location_recommendations / bulk_apply_location_recommendations

gbp_locations_categories_crud — 2+ operations

  • replace_primary_category / bulk_add_additional_categories

gbp_locations_services_crud — 1+ operations

  • bulk_upsert_standard_services

gbp_locations_attributes_crud — 2+ operations

  • list_attributes / bulk_upsert_attributes

gbp_posts_crud — 8 operations

  • list_posts / get_post / update_post / publish_post / unpublish_post
  • approve_post / unapprove_post / delete_post

gbp_posts_generation — 3 operations

  • bulk_generate_posts / bulk_create_posts / ai_generate_post_image

gbp_posts_automation — 4 operations

  • get_automated_posting_settings / update_automated_posting_settings
  • enable_automated_posting / disable_automated_posting

gbp_posts_social — 3 operations

  • list_facebook_pages / list_instagram_accounts / list_twitter_accounts

gbp_reviews — 10 operations

  • list_reviews / get_review / update_review_reply / publish_review_reply / unpublish_review_reply
  • ai_generate_review_reply / get_review_reply_stats / get_review_star_rating_stats
  • get_review_reply_automation_settings / update_review_reply_automation_settings

gbp_utility — 2 operations

  • bulk_import_locations_entity / generate_share_hash

Local SEO / Heatmaps (2 tool groups, ~14 operations)

local_seo_business — 7 operations

  • list_local_seo_businesses / create_local_seo_business / get_local_seo_business
  • update_local_seo_business / delete_local_seo_business
  • extract_local_seo_business_details / bulk_create_local_seo_businesses_with_grids

local_seo_grids — 7 operations

  • setup_grids / update_grid / refresh_grid / get_heatmap_quota
  • bulk_update_grids / bulk_refresh_grids / bulk_remove_grids

Press Releases (3 tool groups, ~12 operations)

press_release_content — 6 operations

  • list / create / get / write_press_release / list_content_types / delete

press_release_distribution — 3 operations

  • get_press_release_distributions / get_press_release_categories / publish_press_release

press_release_hyperdrive_credits — 3 operations

  • get_hdc_balance / get_hdc_usage_history / purchase_hdc_credits

Cloud Stacks (2 tool groups, ~9 operations)

cloud_stack_content — 6 operations

  • list / create / get_content / get_status / list_templates / delete

cloud_stack_distribution — 3 operations

  • build_cloud_stack / publish_cloud_stack / get_cloud_stack_providers

Digital PR (3 tool groups, ~17 operations)

digital_pr_campaign_service — 8 operations

  • list_campaign / create_campaign / get_campaign / update_campaign / toggle_campaign
  • get_settings / update_settings / list_projects

digital_pr_inbox_service — 5 operations

  • monitor_inbox / manage_sent_items / get_email_thread / reply_to_email / list_linked_emails

digital_pr_template_service — 4 operations

  • list / create / get / update

AI Visibility / LLM SEO (4 tool groups, ~19 operations)

visibility — 7 operations

  • get_brand_overview / get_visibility_trend
  • get_competitor_visibility_rank / get_competitor_visibility_trend / get_competitor_share_of_voice
  • get_queries_overview / get_topics_overview

sentiment — 2 operations

  • get_sentiment_overview / get_sentiment_trend

queries — 3 operations

  • list_queries / add_query / remove_query

prompt_simulator — 7 operations

  • submit_prompts / check_ps_status / list_prompt_analyses
  • get_prompt_analysis / get_ps_responses / get_ps_summary / get_ps_visibility

Website Studio (1 tool group, ~6 operations)

website_studio_tools — 6 operations

  • list_projects / create_project / get_project / publish_project
  • ensure_containers_running / bulk_send_message

PPC / Smart Ads (8 tool groups, ~47 operations)

ads_account_crud — 5 operations

  • list / get / update / delete / get_customer_ads_accounts

ads_account_mgmt — 6 operations

  • connect_new_account / check_write_permissions / check_conversions
  • get_ads_account_conversions / get_sync_status / sync_from_google

business_crud — 6 operations

  • list / get / create / update / delete / validate_business

business_mgmt — 8 operations

  • generate_form_suggestions / create_products / geo_search
  • get_business_overview / get_business_metrics / get_business_recommendations
  • export_business_data / duplicate_business

campaign — 4 operations

  • list_campaigns_with_metrics / list_campaign_performance
  • send_to_google_ads_account / import_campaigns

product_crud — 8 operations

  • list / get / add_product / update / generate_product_details
  • bulk_create_keyword_clusters / list_grouped_keywords / review_products

product_mgmt — 7 operations

  • bulk_approve_products / bulk_disapprove_products / bulk_delete_products / bulk_restore_products
  • bulk_create_campaign_budget / bulk_update_remote_status / bulk_validate_landing_page_urls

task — 3 operations

  • get_otto_ppc_task_status — check async task progress
  • get_current_datetime — server time reference
  • wait — pause between polls

GSC (Google Search Console)

GSC_Performance_Tool — 1+ operations

  • get_performance — search performance data

Summary

Category Tool Groups Operations
OTTO SEO 10 ~45
Site Explorer 8 ~40
Content Genius 5 ~51
GBP 12 ~49
Local SEO 2 ~14
Press Releases 3 ~12
Cloud Stacks 2 ~9
Digital PR 3 ~17
AI Visibility 4 ~19
Website Studio 1 ~6
PPC (Smart Ads) 8 ~47
GSC 1 ~1
Total ~59 ~310