Update Community Builder guide

Updated the community builder guidelines to enhance clarity and inclusivity, including responsibilities and outreach strategies.

Author: c-kreuz

app/web/markdown/documents/community-builder.md

@@ -4,16 +4,18 @@ title: Couchers.org Community Builder Guide
 
 Welcome to the Couchers.org team! It's an exciting time here, and you're coming on as one of our first Community Builders to help achieve a critical mass of users.
 
-Community Builders are more than just ambassadors, as the Couchers.org platform is centred around the communities that they manage. They are the volunteers responsible for growing and populating the platform itself through local outreach while moderating, running events, and organizing in other ways. Simply put, we would like you to **build a thriving local community**.
+Community Builders (CBs) are more than just ambassadors, as the Couchers.org platform is centred around the communities that they manage. They are the volunteers responsible for growing and populating the platform itself through local outreach while moderating, running events, and organizing in other ways. Simply put, we would like you to **build a thriving local community**.
 
-Our core growth strategy is to grow a network of Community Builders around the world, each connecting us with other couch surfing community organizers in their network, bringing their own local communities on board, and facilitating activity on the platform. With this core foundation built on trust, we will be able to expand the userbase sustainably, open communication channels, and create the platform that Couchsurfing™ should have been.
+Our core growth strategy is to grow a network of Community Builders around the world, each connecting us with other couch surfing community organizers in their network, bringing their own local communities on board, and facilitating activity on the platform. With this core foundation built on trust, we will be able to expand the userbase sustainably, open communication channels, and create a platform that reunites the global couch surfing community.
 
 
 ## About being a Community Builder
 
-**On the Couchers.org platform**, your responsibilities are to create a community page, keep it active through discussions and events, maintain public information, and make sure all content and member actions are within the Community Guidelines.
+You are representing Couchers.org, your actions affect how members of your local community precive the platform! To ensure everyone feels welcomed and safe you need to remain neutral, welcoming, and constructive, especially when interacting with members who might be frustrated by bugs or missing features on a new platform. Our support team is always there to help if you need us!
 
-**Outside of Couchers.org**, you are critical to our outreach which you can do through bringing your local community onto the platform and by sharing Couchers.org through word of mouth, online spaces, and media outlets.
+**On the Couchers.org platform**, your responsibilities are to create a community page, keep it active through discussions and events, maintain public information, and make sure all content and member actions are following the Community Guidelines, Rules, and our Terms of Service. Furthermore you are the bridge betweeen our member and the volunteer team. Gathering and forwarding community feedback is essential to ensure the project stays community driven and lead. 
+
+**Outside of Couchers.org**, you are critical to our outreach which you can do through bringing your local community onto the platform and by sharing Couchers.org through word of mouth, online spaces, and media outlets. Reach out to other CBs and CBPMs to learn more about how you can contribute.
 
 ### Platform tasks
 
@@ -23,36 +25,39 @@ On the platform, your community page must be populated with some content. Check
 
 
 
-1. **Short description**: write some text (50-80 words) for the community overview to appear under the “General information” in the "Overview" tab ([example](https://couchers.org/community/64/madison)). **Email the description to community.building@couchers.org** and we will update it, please include the community name in the subject line (e.g.: Description Update Madison).
+1. **Short description**: If not already present, write some text (50-80 words) for the community overview to appear under the “General information” in the "Overview" tab ([example](https://couchers.org/community/64/madison)). **Email the description to community.building@couchers.org** and we will update it, please include the community name in the subject line (e.g.: Description Update Madison).
    ![Screenshot of the Madison community short description](/img/docs/community_builder_short_description.jpg)
-3. **Long description/page**: Write text for the "Local info" page ([example](https://couchers.org/community/64/madison/info)). This can be edited on the page.
+2. **Long description/page**: Update the text on the "Local info" page ([example](https://couchers.org/community/64/madison/info)). This can be edited on the page.
    ![Screenshot of how to edit long description](/img/docs/community_builder_long_description.jpg)
-5. **Start discussions**: create new discussions on your community page, and make sure you are responsive when other people interact to keep up momentum ([example](https://couchers.org/community/54/russia)).
-6. **Community Builder diversity**: Community Builders should be an example of a diverse group. Ensure to recruit CBs accordingly, this includes - but is not limited to - age, sex and ethnicity.
-
-*We may remove communities where the Community Organizers do not meet these 4 minimum platform tasks, as we need the communities present to be active.*
-
+3. **Write an introductory post**: Start a discussion thread introducing yourself to the community. Let members know you are their local Community Builder and the go-to person for assistance or feedback. Make sure you are responsive when other people interact to keep up momentum. You can use this template or write something yourself:
+   - "Hey everyone! I'm [Name], and I'm incredibly excited to be your Community Builder here in [City]. I’ve been couch surfing for X years and love meeting new travelers. I'm here to help grow our local community, organize events, and assist you with anything you need on Couchers.org. Feel free to reach out to me directly if you have any questions or ideas for the group! Drop a comment below and introduce yourself! Where is the coolest place you've ever traveled, or what's your favorite local spot in [City]?"
 
 ### Outreach tasks
 
-1. **New Community Builders**: Find experienced and well-connected couch surfers in other cities to do what you're doing, or find other people to lead your community alongside you. Your own networks are best, but you can also search through Facebook groups and the Couchsurfing™ app for event organizers.
-2. **Event outreach**: Attend events for other couch surfing platforms (including Couchsurfing™, Facebook and WhatsApp groups etc.), and tell people about Couchers.org.
+1. **New Community Builders**: Find experienced and well-connected couch surfers in other cities to do what you're doing, or find other people to lead your community alongside you. Your own networks are best, but you can also search through Facebook groups and other hospitality exchange and travel platforms for event organizers. Community Builders should be an example of a diverse group. Ensure to recruit CBs accordingly, this includes - but is not limited to - age, sex and ethnicity.
+2. **Event outreach**: Attend events from other platforms (including Couchsurfing™, BeWelcome, Meetup, Nomadtable, Facebook and WhatsApp groups etc.), and tell people about Couchers.org.
 3. **Media outreach**: Contact local news outlets, blogs, magazines, YouTube channels and influencers that have an interest in travel or community matters, and give them information about Couchers.org and your local community, with the aim of getting content published.
 4. **Digital outreach**: Spread the word on your social media platforms, find online groups (e.g. Facebook or WhatsApp) and contact your friends. If possible, convert existing digital groups to include Couchers.org (like the [Chicago community](https://www.facebook.com/groups/cschicago/)). ![Screenshot of facebook couch surfing group in Chicago that includes Couchers.org in the title](/img/docs/community_builder_chicago_fb.jpg)
 
 
 ## Resources
-
+### About Couchers.org
+* [Details about Couchers, Inc.](https://couchers.org/foundation/)
 * [The Couchers.org Plan](https://couchers.org/plan/)
 * [FAQ](https://couchers.org/faq/)
-* [Details about Couchers, Inc.](https://couchers.org/foundation/)
+* [Roadmap](https://couchers.org/roadmap)
+
+### Community Building/Support
+* [Community Builder Toolkit](https://docs.google.com/document/d/1A9vCdKGQ_WKoyjCh5KScdGgpnighr9yL_F0-OaPT2yA/)
+* [Help Center](https://help.couchers.org/)
+* [Merch Shop](shop.couchershq.org/)
 
 
 ## Reporting Users and Content
 
 We are still in the process of building out further reporting and moderation features. In the meantime, we would like you to keep an eye on activities on the platform, and report content or users you see that you believe are out of line with the spirit of the platform.
 
-Please use the green flag icon next to events, discussions, comments and in profiles to report issues. If that's not possible please send a report to [support@couchers.org](mailto:support@couchers.org)
+Please use the green flag icon next to events, discussions, comments, pictures, and in profiles to report issues. If that's not possible please send a report to [support@couchers.org](mailto:support@couchers.org)
 
 
 ## Future of Community Builders
@@ -62,6 +67,6 @@ Community Builders are an initial part of the Couchers.org platform. In the futu
 
 ## Contact with the Couchers.org Core Team
 
-If you have any questions whatsoever, or any other reason to contact us, please get in touch by emailing [community.building@couchers.org](mailto:community.building@couchers.org). We will quickly respond to any communication!
+If you have any questions whatsoever, or any other reason to contact us, please get in touch by reaching out to one of our Communtiy Builder Program Managers (CBPMs). You can always reach us by emailing [community.building@couchers.org](mailto:community.building@couchers.org). We will quickly respond to any communication!
 
 Welcome to the Couchers.org team! We are really excited to be growing this platform alongside you!