Update documentation site with enhanced messaging

- Reframe Trusted Server as "The New Execution Layer for the Open-Web"
- Expand key features to highlight publisher control and benefits
- Add details about WASM/WASI runtime architecture
- Mention Cloudflare Workers and Akamai SPIN initiatives
- Emphasize returning control to publishers (data, security, UX)
- Include Next.js RSC support and cryptographic request signing

Author: jevansnyc

docs/guide/what-is-trusted-server.md

@@ -1,26 +1,29 @@
 # What is Trusted Server?
 
-Trusted Server is a privacy-preserving edge computing platform built on Fastly Compute that enables GDPR-compliant ad serving and synthetic ID generation.
+Trusted Server is an open-source, cloud based orchestration framework and runtime for publishers. It moves code execution and operations that traditionally occurs in browsers (via 3rd party JS) to secure, zero-cold-start WASM binaries running in WASI supported environments.
 
-## Overview
+Trusted Server is the new execution layer for the open-web, returning control of 1st party data, security, and overall user-experience back to publishers.
 
-Trusted Server provides a privacy-first approach to digital advertising by:
+## Key Features
 
-- Generating synthetic IDs that preserve user privacy
-- Enforcing GDPR consent checks before any tracking
-- Running at the edge for low-latency performance
-- Supporting real-time bidding workflows
+Trusted Server provides publishers benefits such as:
+
+- Dramatically increased control over 3rd party data sharing (while maintaining user-privacy compliance such as GDPR through CMP integrations)
+- Increased ad inventory revenue within cookie restricted (Safari Webkit) or other JS-challenged environments
+- Ability to serve ALL assets under 1st party context with on-the-fly URL detection and rewriting via HTML/CSS stream inspection
+- Cryptographically sign bid requests for downstream partners to verify requests originated from specific publisher's Trusted Server instance, preventing fraud and spoofing
+- Creates deterministic, cryptographically Synthetic identifiers (Publisher Owned Synthetic IDs) without relying on third-party cookies
+- Native integration with Prebid-Server and other third-party monetization and ID vendors 
+- Native support for parsing RSC (React Server Components) for Next.JS front-end origins
+- Dynamic backend support for ease of integrating existing publisher environments
+- Support for existing 3rd party JS workflows
 
-## Key Features
 
 ### Privacy-Preserving
 All tracking and data collection requires explicit user consent through GDPR compliance checks.
 
 ### Edge Computing
-Runs on Fastly Compute platform, providing global low-latency performance.
-
-### Synthetic ID Generation
-Uses HMAC-based templates to generate privacy-safe identifiers.
+Currently runs on Fastly Compute platform, providing global low-latency performance. Initiatives for Cloudflare Worker support and Akamai's Fermyon SPIN support.
 
 ### Real-Time Bidding
 Integrates with Prebid for seamless RTB workflows.

docs/index.md

@@ -3,8 +3,8 @@ layout: home
 
 hero:
   name: "Trusted Server"
-  text: "Privacy-Preserving Edge Computing"
-  tagline: GDPR-compliant ad serving and synthetic ID generation at the edge
+  text: "The New Execution Layer for the Open-Web"
+  tagline: "Returning control of: content monetization, proprietary data, security, and overall user-experience back to publishers."
   actions:
     - theme: brand
       text: Get Started