-In line with the Sustainable Development Goals and the Global Strategy for Women's, Children's and Adolescents' Health, and in accordance with a human rights-based approach, postnatal care efforts must expand beyond coverage and survival alone to include quality of care. The World Health Organization’s (WHO) Departments of Maternal, Newborn, Child and Adolescent Health and Ageing (MCA), and Sexual and Reproductive Health and Research (SRH) aims to improve the quality of essential, routine postnatal care for women and newborns with the ultimate goal of improving maternal and newborn health and well-being. WHO defines a positive postnatal experience as one in which women, newborns, partners, parents, caregivers and families receive information, reassurance and support in a consistent manner from motivated health workers; where a resourced and flexible health system recognizes the needs of women and babies, and respects their cultural context. The overarching aim of each postnatal care (PNC) contact is to provide women, newborns/infants, parents and caregivers with respectful, individualized, person-centred care regardless of the resource setting and of the specific set-up of the health system.
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