30-day social media content plan for WordPress plugin marketing. Customize for your specific plugin and audience.
Style Guides: Before writing, review STYLE-REFERENCES.md and apply anti-patterns, WordPress docs style, and voice guidelines.
Plugin: [Your Plugin Name] Month: [Month/Year] Platforms: Twitter/X, Facebook, LinkedIn, Instagram Posting Frequency: [Adjust based on resources]
- Twitter: [X] times per day
- LinkedIn: [X] times per week
- Facebook: [X] times per week
- Instagram: [X] times per week
Week 1: Launch & Awareness Week 2: Education & Tutorials Week 3: Social Proof & Success Stories Week 4: Community & Engagement
🐦 Twitter/X
🚀 Today's the day! Introducing [Plugin Name] – [one-line benefit]
[Emoji] [Key feature 1]
[Emoji] [Key feature 2]
[Emoji] [Key feature 3]
Perfect for [target audience] who want to [achieve goal].
Get it free on WordPress.org → [link]
#WordPress #[YourPluginCategory] #WebDev
[Image: Plugin hero image or demo screenshot]
I'm thrilled to announce the launch of [Plugin Name]! 🎉
After [X months/years] of development and testing with [X] beta users, we're ready to share it with the WordPress community.
[Plugin Name] helps [target audience] [achieve main benefit] by [unique approach].
THE CHALLENGE:
[Describe the problem in 2-3 sentences]
THE SOLUTION:
[Explain your solution in 2-3 sentences]
KEY FEATURES:
• [Feature 1] - [Brief benefit]
• [Feature 2] - [Brief benefit]
• [Feature 3] - [Brief benefit]
• [Feature 4] - [Brief benefit]
We've already helped [X] early users achieve [specific result], and I'm excited to see what the wider WordPress community will create with it.
Available now for free on WordPress.org.
[Link to full announcement blog post]
#WordPress #PluginDevelopment #WebDevelopment #[YourNiche]
[Image: Professional launch graphic]
BIG NEWS! [Plugin Name] is officially live! 🎉
We built [Plugin Name] to solve a problem we kept seeing: [brief problem description].
Now, [target audience] can [achieve benefit] without [pain point].
Here's what makes it special:
✅ [Benefit 1]
✅ [Benefit 2]
✅ [Benefit 3]
And it's FREE on WordPress.org!
Check it out and let us know what you think → [link]
[Image carousel: 3-5 screenshots of key features]
Caption:
The wait is over! [Plugin Name] is officially LIVE 🚀
Swipe to see what makes it special →
[Slide 1: Launch announcement graphic]
[Slide 2: Problem it solves]
[Slide 3: Solution overview]
[Slide 4-7: Key features]
[Slide 8: How to get it]
Link in bio to download!
#WordPress #[PluginCategory] #WebDesign #[YourNiche] #LaunchDay
🐦 Twitter/X
A thread on why I built [Plugin Name] 🧵
1/ [X months/years] ago, I was frustrated with [problem]. I tried [alternatives], but they all [fell short somehow].
[Screenshot: Early prototype or wireframe]
2/ So I decided to build something better. The goal was simple: [main goal].
But it wasn't easy. Here are 3 challenges we faced:
[Emoji] [Challenge 1]
[Emoji] [Challenge 2]
[Emoji] [Challenge 3]
[Image: Development screenshot or team working]
3/ The breakthrough came when [key insight or pivotal moment].
That's when everything clicked. [Plugin Name] went from [before state] to [after state].
[GIF or image showing transformation]
4/ We launched a private beta with [X] users. Their feedback was incredible:
"[Testimonial snippet]" - [User Name]
"[Testimonial snippet]" - [User Name]
This validation kept us going.
[Image: Beta tester feedback]
5/ Today, [Plugin Name] is live and helping [X] WordPress users [achieve benefit].
If you've ever struggled with [problem], give it a try:
[Link to WordPress.org]
Thanks for following along! 🙏
The story behind [Plugin Name] 📖
[Share a personal, professional journey post about why you built the plugin, challenges overcome, lessons learned. 500-1000 words. Make it inspiring and authentic.]
[Image: Personal photo or team photo]
#Entrepreneurship #WordPress #ProductDevelopment
🐦 Twitter/X
Hot take: [Common approach to problem] is outdated in 2025.
Here's why [X]% of WordPress users struggle with [specific issue]:
🧵 Thread
[Image: Stat or problem illustration]
[Target Audience], can we talk about [problem]?
[2-3 paragraph discussion about the problem, industry trends, why it matters, how it impacts users]
[Plugin Name] offers a different approach: [brief mention of solution]
What's your experience with [problem]? Drop a comment below.
[Image: Industry statistic or infographic]
🐦 Twitter/X
[Plugin Name] Feature Spotlight 🌟
Today: [Feature Name]
[Feature Name] lets you [action] with just [X] clicks.
The result? [Specific benefit and outcome]
Watch it in action → [Link to short demo video or GIF]
#WordPress #[PluginCategory]
FEATURE FRIDAY: [Feature Name]
One of our favorite features in [Plugin Name] is [Feature Name].
Here's what it does:
[2-3 sentences explaining feature and benefit]
WHO IT'S FOR:
Perfect for [user type] who need to [specific use case]
HOW IT WORKS:
[3 simple steps with emojis]
Try it yourself → [link]
[Video: Short feature demo, 30-60 seconds]
Caption:
Feature highlight: [Feature Name] ✨
This is one of those features you didn't know you needed until you try it.
[Carousel explaining feature]:
Slide 1: Feature name and tagline
Slide 2: The problem it solves
Slide 3-5: How it works (step by step)
Slide 6: The result
Slide 7: Call to action
Have you tried this feature yet? Drop a 🙌 in the comments!
Link in bio to get started.
#WordPress #[PluginCategory] #WebDev #Productivity
🐦 Twitter/X
Quick [Plugin Name] tip 💡
Did you know you can [specific tip]?
This saves [time/effort] when [use case].
Here's how:
1. [Step 1]
2. [Step 2]
3. [Step 3]
[GIF or screenshot showing the tip in action]
#WordPressTips
🐦 Twitter/X
Question for the WordPress community:
What's your biggest challenge with [related topic]?
Trying to understand what features to prioritize next for [Plugin Name].
Drop your thoughts below 👇
[Image: Friendly, engaging graphic]
I'd love your input, WordPress community!
We're planning the next update for [Plugin Name] and want to hear from you:
What features would make the biggest impact on your [workflow/projects/business]?
Comment below with your #1 wish-list feature.
[Poll, if available]:
- [Feature Option 1]
- [Feature Option 2]
- [Feature Option 3]
- [Other - comment below]
🐦 Twitter/X
Weekend reading 📚
5 best practices for [related topic in your plugin's niche]:
1. [Tip 1]
2. [Tip 2]
3. [Tip 3]
4. [Tip 4]
5. [Tip 5]
[Plugin Name] makes #3 super easy → [link]
Save this thread for later!
[Image: Infographic of the tips]
WEEKEND READ 📖
We wrote a comprehensive guide on [topic related to plugin]:
[3-4 sentences teasing the content]
What you'll learn:
✅ [Takeaway 1]
✅ [Takeaway 2]
✅ [Takeaway 3]
✅ [Takeaway 4]
Read the full guide → [link to blog post]
[Image: Blog post featured image]
🐦 Twitter/X
TUTORIAL: How to [achieve specific result] with [Plugin Name]
Full walkthrough (3 min read):
[Link to tutorial]
TL;DR:
1. [Step 1]
2. [Step 2]
3. [Result]
Watch the video version → [YouTube link]
[Image: Tutorial cover image]
🐦 Twitter/X
Common [Plugin Name] mistake ⚠️
Seeing users do this: [describe mistake]
Instead, do this: [correct approach]
Why? [Brief explanation of benefit]
[Screenshot showing right vs wrong approach]
#WordPressTips
🐦 Twitter/X
NEW VIDEO 🎥
How to [task] in under 5 minutes using [Plugin Name]
Perfect for [user type] who need to [specific goal]
Watch now → [YouTube link]
Subscribe for more tutorials → [Channel link]
[Video thumbnail]
We just published a new tutorial video 📹
"How to [achieve result] with [Plugin Name]"
This 5-minute walkthrough covers:
• [What you'll learn point 1]
• [What you'll learn point 2]
• [What you'll learn point 3]
Perfect for [target audience].
Watch here → [link]
#WordPress #Tutorial #[YourNiche]
[Video embed or thumbnail]
🐦 Twitter/X
Interesting: [Recent WordPress or industry news]
This could mean [your perspective/impact]
For [Plugin Name] users, this is [good/neutral/requires attention] because [reason]
Thoughts?
[Link to news article]
🐦 Twitter/X
QUICK WIN 🎯
Need to [achieve result] fast?
[Plugin Name] can do this in under 60 seconds:
[Brief 1-2-3 step process]
Literally that easy.
Try it → [link]
[GIF showing the process]
USER SPOTLIGHT 🌟
Check out how [User Name] is using [Plugin Name]:
[Share user's result/creation]
[Quote from user about their experience]
Want to be featured? Share your [Plugin Name] success story in the comments!
[Image: User's result or screenshot]
Caption:
USER FEATURE 🎉
We love seeing how you use [Plugin Name]!
@[username] is using it to [specific use case] and the results are amazing:
[Describe their achievement]
Want to be featured? DM us your [Plugin Name] success story!
#[PluginName]Community #WordPress #[YourNiche]
[Repost of user's content or screenshot with permission]
🐦 Twitter/X
[Plugin Name] turned 2 weeks old today 🎉
In 14 days:
📊 [X] active installations
⭐ [X] star average rating
🌍 Used in [X] countries
💬 [X] support questions answered
Thank you to everyone who's tried it!
Just getting started → [link]
[Image: Celebration graphic with stats]
🐦 Twitter/X
CASE STUDY 📊
How [User/Company Name] achieved [impressive result]:
Before: [Metric before]
After: [Metric after]
Timeframe: [X days/weeks]
Read the full story → [link]
[Image: Before/after visual]
I'm excited to share a success story from the [Plugin Name] community 🎉
[User/Company Name] was struggling with [problem]. Here's how they used [Plugin Name] to [achieve result]:
CHALLENGE:
[2-3 sentences about their situation]
SOLUTION:
[2-3 sentences about how they used your plugin]
RESULTS:
• [Metric 1]: [Improvement]
• [Metric 2]: [Improvement]
• [Metric 3]: [Improvement]
Read the complete case study → [link]
If you're facing similar challenges, [Plugin Name] might help.
#WordPress #CaseStudy #[YourNiche] #Success
[Image: Results graphic or user photo/logo]
"[Powerful testimonial quote]"
– [Name], [Title], [Company]
[2-3 sentences providing context about what they achieved]
Join [X]+ happy users → [link]
[Image: Quote graphic with user photo if available]
Caption:
What our users are saying 💬
"[Testimonial quote]" - [Name]
This is why we do what we do ❤️
Have you tried [Plugin Name] yet? Link in bio!
[Image: Beautiful quote graphic]
#Testimonial #WordPress #[YourNiche] #HappyCustomers
🐦 Twitter/X
[Plugin Name] by the numbers 📊
⚡ [X]+ active installations
⭐ [X] star rating
🌍 [X] countries
📈 [X]% month-over-month growth
💬 [X]% support satisfaction
Join the community → [link]
[Image: Stats infographic]
🐦 Twitter/X
Recent [Plugin Name] reviews 🌟
"[Short review quote]" ⭐⭐⭐⭐⭐
"[Short review quote]" ⭐⭐⭐⭐⭐
"[Short review quote]" ⭐⭐⭐⭐⭐
Read more reviews → [WordPress.org link]
Try it yourself → [link]
🐦 Twitter/X
[Plugin Name] vs [Manual Method]
Manual way:
❌ [X] steps
❌ [X] minutes
❌ Prone to errors
With [Plugin Name]:
✅ [X] clicks
✅ [X] seconds
✅ Automated
See it in action → [demo video link]
[Image: Side-by-side comparison]
Exciting news! 🎉
[Plugin Name] was just [featured in X / reached X milestone / won X award / etc.]
[2-3 sentences about what this means]
This recognition belongs to our amazing community of [X]+ users who've provided feedback, reported bugs, and helped us improve.
Thank you! 🙏
[Link to news/article if applicable]
[Image: Award badge, mention screenshot, or milestone graphic]
🐦 Twitter/X
3 weeks since launching [Plugin Name]
Top lessons learned:
1. [Insight about users]
2. [Insight about development]
3. [Insight about community]
Most requested feature: [Feature]
Already working on it for v[X.X] 🚀
[Image: Reflection or roadmap teaser]
COMMUNITY SPOTLIGHT 💡
Our Facebook group just hit [X] members! 🎉
What makes it special:
✨ [Feature 1 of the community]
✨ [Feature 2 of the community]
✨ [Feature 3 of the community]
Recent highlights:
• [Member] shared [contribution]
• [Member] solved [problem]
• [Member] created [something cool]
Join the conversation → [link to group]
[Image: Community screenshot or member collage]
🐦 Twitter/X
[Plugin Name] AMA 🙋
Drop your questions below and I'll answer throughout the day:
• Features
• Roadmap
• Best practices
• Anything [Plugin Name] related
Ask away 👇
[Image: AMA graphic]
🐦 Twitter/X
Help us prioritize! 🗳️
Which feature should we build next for [Plugin Name]?
Vote below 👇
[Twitter Poll]:
- [Feature Option 1]
- [Feature Option 2]
- [Feature Option 3]
- [Other - reply with idea]
We need your input! 🤔
Planning the next [Plugin Name] update and want to hear from the community.
Which of these features would be most valuable to your workflow?
Comment with your vote:
A) [Feature 1]
B) [Feature 2]
C) [Feature 3]
D) Something else (tell us!)
Most requested feature wins for v[X.X]
#WordPress #Community #ProductDevelopment
TUTORIAL REQUEST 📹
We're creating new video tutorials!
What do you want to learn?
Comment below with topics you'd like us to cover and we'll create them!
Most requested tutorials:
1. [Tutorial idea]
2. [Tutorial idea]
3. [Tutorial idea]
Add yours → 👇
🐦 Twitter/X
INTEGRATION SPOTLIGHT 🔌
[Plugin Name] + [Popular WordPress Tool] = 💪
New tutorial on integrating these two:
[Link to guide]
Using both? Share your use case below!
[Image: Logos of both tools]
TOP 5 [PLUGIN NAME] TIPS 🌟
Based on community feedback, here are the most valuable tips:
1️⃣ [Tip 1]
[Brief explanation]
2️⃣ [Tip 2]
[Brief explanation]
3️⃣ [Tip 3]
[Brief explanation]
4️⃣ [Tip 4]
[Brief explanation]
5️⃣ [Tip 5]
[Brief explanation]
Save this for later!
Full guide → [link to blog post]
[Image: Tips infographic]
DEVELOPMENT UPDATE 🛠️
Quick peek at what we're building for [Plugin Name] v[X.X]:
[Share development progress, new feature sneak peek, or technical challenge you solved]
Expected release: [Month/Quarter]
What do you think?
#WordPress #SoftwareDevelopment #[YourNiche]
[Image: Screenshot of new feature or development environment]
🐦 Twitter/X
[PLUGIN NAME] RESOURCE ROUNDUP 📚
Everything you need to get the most from [Plugin Name]:
📖 Documentation: [link]
🎥 Video Tutorials: [link]
👥 Community: [link]
💬 Support: [link]
📰 Blog: [link]
Bookmark this thread!
[Image: Resource graphic]
🐦 Twitter/X
30 days of [Plugin Name] 🎉
What a month! Here's what we achieved together:
📊 [Stat 1]
⭐ [Stat 2]
🌍 [Stat 3]
💡 [Stat 4]
Thank you to everyone who:
• Downloaded the plugin
• Left a review
• Reported bugs
• Shared feedback
• Joined the community
This is just the beginning 🚀
[Image: Month recap graphic]
Reflecting on Month 1 of [Plugin Name] 📊
[Write a thoughtful retrospective about the first month, lessons learned, community response, metrics, and what's next. 500-1000 words.]
Key Metrics:
• [Metric 1]
• [Metric 2]
• [Metric 3]
• [Metric 4]
Biggest Surprise: [Unexpected insight]
What's Next: [Preview of coming features/direction]
To everyone who's been part of this journey: THANK YOU 🙏
[Link to detailed blog post]
#WordPress #Startup #ProductLaunch #[YourNiche]
[Image: Professional thank you graphic or team photo]
THANK YOU! 🙏
One month ago, we launched [Plugin Name]. Today, we celebrate:
[Emoji] [X]+ installations
[Emoji] [X] countries reached
[Emoji] [X]+ 5-star reviews
[Emoji] Amazing community of users
We couldn't have done this without YOU!
Here's what's coming in Month 2:
✨ [Teaser 1]
✨ [Teaser 2]
✨ [Teaser 3]
Stay tuned! 🚀
[Image: Celebration graphic with stats]
Monday: Tutorial/How-To
- Step-by-step guides
- Video tutorials
- Quick tips
- Best practices
Tuesday: Feature Spotlight
- Deep dive into one feature
- Use case examples
- Demo videos
Wednesday: User Content
- Success stories
- Testimonials
- Case studies
- User spotlights
Thursday: Industry Insights
- WordPress news commentary
- Trends analysis
- Hot takes
- Thought leadership
Friday: Fun/Community
- Behind-the-scenes
- Team introductions
- Polls and questions
- Weekend reading
Saturday: Educational
- Longer-form content
- Resource roundups
- Industry guides
- Comparison content
Sunday: Inspiration
- Motivational content
- Success stories
- Week ahead preview
- Community highlights
- #WordPress
- #[YourPluginName]
- #[PluginCategory] (e.g., #SEO, #Security, #Performance)
- #WebDev or #WebDevelopment
- #WordPressTips
- #WPPlugin
- #WordPressDevelopment
- #OpenSource
- #[YourNiche] (e.g., #Ecommerce, #Blogging)
- #WebDesign
- #Productivity
- #SmallBusiness
- #Freelance
- #MotivationMonday (Mondays)
- #TipTuesday (Tuesdays)
- #WednesdayWisdom (Wednesdays)
- #ThrowbackThursday (Thursdays)
- #FeatureFriday (Fridays)
- #WeekendVibes (Weekends)
Twitter:
- Single image: 1200x675px (16:9)
- Card: 800x418px
Facebook:
- Feed post: 1200x630px
- Link preview: 1200x628px
LinkedIn:
- Feed post: 1200x627px
- Link preview: 1200x627px
Instagram:
- Feed (Square): 1080x1080px
- Feed (Portrait): 1080x1350px
- Stories: 1080x1920px
- Carousel: 1080x1080px per slide
- Plugin logo
- Brand colors
- Readable text (large, high contrast)
- Clear focal point
- Consistent style across posts
- Screenshots with annotations
- Icons for visual interest
- Canva (templates available)
- Figma
- Adobe Express
- Photoshop
- Screenshot tools with annotation
Thank you so much! Let us know if you have any questions as you get started with [Plugin Name]! 🙌
Great question! [Answer]. Here's a detailed guide: [link]. Feel free to reach out if you need more help!
Thanks for the suggestion! We're actually considering this for [version/timeframe]. Have you joined our community? We discuss upcoming features there: [link]
We're sorry to hear that. Can you DM us with more details? We'd love to help resolve this and improve [Plugin Name].
🙏 Appreciate you sharing! Your support means the world to us!
Engagement:
- Total reach
- Impressions
- Engagement rate
- Click-through rate
- Shares/retweets
Growth:
- Follower growth rate
- Community size growth
- Email list growth from social
Conversions:
- Website visits from social
- Plugin installations attributed to social
- Email signups from social
Content Performance:
- Top performing posts (by engagement)
- Best performing post type
- Best performing platform
- Optimal posting times
- What content resonated most?
- Which platform drove the most traffic?
- What topics should we cover more?
- Are we growing our audience?
- What needs to change?
- Batch Create: Set aside time weekly to create all content
- Schedule Ahead: Use Buffer, Hootsuite, or platform schedulers
- Engage Daily: Respond to comments and messages within 24 hours
- Test & Learn: Try different content types and track what works
- Stay Authentic: Your genuine voice resonates more than corporate speak
- Mix It Up: 80% value, 20% promotion
- Use Analytics: Let data guide your strategy
- Stay Consistent: Regular posting builds momentum
- Repurpose: One blog post = 10+ social posts
- Have Fun: If you enjoy creating it, others will enjoy consuming it
Last Updated: December 11, 2024