fix: remove monetization references for MVP launch

Daniel Gorgonha · claude · Daniel Gorgonha · commit 7116abf80770 · 2026-03-26T20:19:05.000Z
- Pricing → "What's Included" (open source features)
- Removed Pro/Enterprise tiers
- Hero: removed "Base L2 contracts" stat
- MCPreview: Marketplace → "Squad Packs"
- Footer: Pricing → "What's Included"
- Updated FAQ for open source positioning

Co-Authored-By: Claude Opus 4.6 (1M context) &lt;noreply@anthropic.com&gt;
diff --git a/src/components/Footer.astro b/src/components/Footer.astro
@@ -6,7 +6,7 @@ const columns = [
     title: 'Product',
     links: [
       { label: 'Features', href: '#features' },
-      { label: 'Pricing', href: '/pricing' },
+      { label: "What's Included", href: '/pricing' },
       { label: 'Documentation', href: '/docs' },
       { label: 'Changelog', href: '/changelog' },
     ],
diff --git a/src/components/Hero.astro b/src/components/Hero.astro
@@ -197,11 +197,6 @@
         <span class="hero-stat-label">API endpoints</span>
       </div>
       <div class="stat-divider w-px h-6 hidden sm:block"></div>
-      <div class="stat-item flex items-center gap-2">
-        <span class="text-primary font-bold text-lg">Base L2</span>
-        <span class="hero-stat-label">contracts</span>
-      </div>
-      <div class="stat-divider w-px h-6 hidden sm:block"></div>
       <div class="stat-item flex items-center gap-2">
         <span class="text-primary font-bold text-lg tabular-nums">1</span>
         <span class="hero-stat-label">command to deploy</span>
diff --git a/src/components/MCPreview.astro b/src/components/MCPreview.astro
@@ -32,8 +32,8 @@ const features = [
   },
   {
     emoji: '\u{1F6D2}',
-    title: 'Marketplace',
-    description: 'Install squad packs, agent templates, and skill modules. NFT-based licensing on Base L2.',
+    title: 'Squad Packs',
+    description: 'Install pre-configured agent teams. Browse and deploy community-built squad packs.',
   },
   {
     emoji: '\u{1F5A5}',
diff --git a/src/components/Pricing.astro b/src/components/Pricing.astro
@@ -1,134 +1,51 @@
 ---
-const plans = [
-  {
-    name: 'Free',
-    price: '$0',
-    period: 'forever',
-    description: 'Perfect for exploring ClawHalla and getting started.',
-    cta: 'Get Started',
-    ctaLink: '#quick-start',
-    highlighted: false,
-    features: [
-      'Docker + Mission Control',
-      '3 agents (Claw, Thor, Bragi)',
-      'Basic task board',
-      'Agent chat (1:1)',
-      'Community support',
-      'MIT licensed',
-    ],
-    excluded: [
-      'Full agent roster (15)',
-      'Autopilot mode',
-      'Content pipeline',
-      'Secret vault',
-      'Priority support',
-    ],
-  },
-  {
-    name: 'Pro',
-    price: '$49',
-    period: '/mo',
-    description: 'Full power for developers and small teams.',
-    cta: 'Start Free Trial',
-    ctaLink: '#quick-start',
-    highlighted: true,
-    features: [
-      'Everything in Free',
-      'All 15 agents + 4 squads',
-      'Autopilot mode',
-      'Content pipeline',
-      'Secret vault (AES-256-GCM)',
-      'Premium squad packs',
-      'Marketplace access',
-      'Priority support',
-    ],
-    excluded: [
-      'Custom agents',
-      'SSO / SAML',
-      'SLA guarantee',
-    ],
-  },
-  {
-    name: 'Enterprise',
-    price: 'Custom',
-    period: '',
-    description: 'For organizations needing custom solutions.',
-    cta: 'Contact Us',
-    ctaLink: 'mailto:contact@deegalabs.com',
-    highlighted: false,
-    features: [
-      'Everything in Pro',
-      'Custom agent development',
-      'SSO / SAML integration',
-      '99.9% SLA guarantee',
-      'Dedicated support engineer',
-      'On-premise deployment',
-      'Custom integrations',
-      'Training & onboarding',
-    ],
-    excluded: [],
-  },
+const included = [
+  'Docker setup — one command to deploy',
+  'Mission Control dashboard (18 screens)',
+  '4 starter agents (Claw, Odin, Frigg, Freya)',
+  'AI-AGIL methodology built in',
+  'Task board with sprints and epics',
+  'Agent chat (1:1 and group)',
+  'Web terminal access',
+  'Community support',
+  'MIT licensed — forever free',
 ];
 ---
 
 <section class="py-20 sm:py-28 px-4 bg-dark-50" id="pricing">
-  <div class="max-w-6xl mx-auto">
+  <div class="max-w-3xl mx-auto">
     <h2 class="font-heading text-3xl md:text-4xl font-bold text-center mb-4">
-      <span class="text-primary">Simple</span> Pricing
+      <span class="text-primary">What's</span> Included
     </h2>
     <p class="text-gray-400 text-center mb-16 max-w-2xl mx-auto">
-      Start free, scale when you need to. Open source core always stays free.
+      Everything you need to run a multi-agent AI system. Open source, no paywalls.
     </p>
 
-    <div class="grid md:grid-cols-3 gap-6 items-start">
-      {plans.map((plan) => (
-        <div class={`rounded-2xl border p-6 sm:p-8 transition-all ${
-          plan.highlighted
-            ? 'border-primary/50 bg-dark shadow-xl shadow-primary/10 relative'
-            : 'border-dark-200 bg-dark'
-        }`}>
-          {plan.highlighted && (
-            <span class="absolute -top-3 left-1/2 -translate-x-1/2 text-xs font-mono font-bold text-dark bg-primary px-4 py-1 rounded-full">
-              MOST POPULAR
-            </span>
-          )}
+    <div class="rounded-2xl border border-dark-200 bg-dark p-6 sm:p-8">
+      <div class="flex items-baseline gap-2 mb-6">
+        <span class="text-4xl font-bold text-primary">Free</span>
+        <span class="text-gray-400 text-sm">& open source</span>
+      </div>
 
-          <div class="mb-6">
-            <h3 class="font-heading text-xl font-bold text-gray-100 mb-2">{plan.name}</h3>
-            <div class="flex items-baseline gap-1">
-              <span class="text-4xl font-bold text-primary">{plan.price}</span>
-              {plan.period && <span class="text-gray-400 text-sm">{plan.period}</span>}
-            </div>
-            <p class="text-gray-400 text-sm mt-2">{plan.description}</p>
-          </div>
+      <ul class="space-y-3 mb-8">
+        {included.map((feature) => (
+          <li class="flex items-start gap-2 text-sm">
+            <svg class="w-4 h-4 text-green-400 shrink-0 mt-0.5" fill="none" stroke="currentColor" viewBox="0 0 24 24" stroke-width="2.5"><path d="M5 13l4 4L19 7"/></svg>
+            <span class="text-gray-300">{feature}</span>
+          </li>
+        ))}
+      </ul>
 
-          <a
-            href={plan.ctaLink}
-            class={`block text-center py-3 rounded-lg font-semibold transition-all mb-8 ${
-              plan.highlighted
-                ? 'bg-primary text-dark hover:bg-primary-300 hover:shadow-lg hover:shadow-primary/25'
-                : 'border border-primary/40 text-primary hover:bg-primary/10'
-            }`}
-          >
-            {plan.cta}
-          </a>
+      <a
+        href="#quick-start"
+        class="block text-center py-3 rounded-lg font-semibold transition-all bg-primary text-dark hover:bg-primary-300 hover:shadow-lg hover:shadow-primary/25 mb-4"
+      >
+        Get Started
+      </a>
 
-          <ul class="space-y-3">
-            {plan.features.map((feature) => (
-              <li class="flex items-start gap-2 text-sm">
-                <svg class="w-4 h-4 text-green-400 shrink-0 mt-0.5" fill="none" stroke="currentColor" viewBox="0 0 24 24" stroke-width="2.5"><path d="M5 13l4 4L19 7"/></svg>
-                <span class="text-gray-300">{feature}</span>
-              </li>
-            ))}
-            {plan.excluded.map((feature) => (
-              <li class="flex items-start gap-2 text-sm">
-                <svg class="w-4 h-4 text-gray-600 shrink-0 mt-0.5" fill="none" stroke="currentColor" viewBox="0 0 24 24" stroke-width="2"><path d="M6 18L18 6M6 6l12 12"/></svg>
-                <span class="text-gray-500">{feature}</span>
-              </li>
-            ))}
-          </ul>
-        </div>
-      ))}
+      <p class="text-center text-xs text-gray-500">
+        More agents and features coming soon.
+      </p>
     </div>
   </div>
 </section>
diff --git a/src/pages/pricing.astro b/src/pages/pricing.astro
@@ -4,97 +4,92 @@ import Pricing from '../components/Pricing.astro';
 import Footer from '../components/Footer.astro';
 
 const features = [
-  { name: 'Agents included', free: '3 (Claw, Thor, Bragi)', pro: 'All 15 agents', enterprise: 'All 15 + custom' },
-  { name: 'Squads', free: '1 (core)', pro: '4 squads', enterprise: 'Unlimited' },
-  { name: 'Mission Control screens', free: '6 basic', pro: 'All 18 screens', enterprise: 'All 18 + custom' },
-  { name: 'API calls / month', free: '1,000', pro: '50,000', enterprise: 'Unlimited' },
-  { name: 'Storage', free: '1 GB', pro: '50 GB', enterprise: 'Unlimited' },
-  { name: 'Support', free: 'Community', pro: 'Priority email', enterprise: 'Dedicated engineer' },
-  { name: 'Smart contracts', free: '---', pro: 'Base L2 integration', enterprise: 'Multi-chain' },
-  { name: 'Custom agents', free: '---', pro: '---', enterprise: 'Included' },
-  { name: 'Autopilot mode', free: '---', pro: 'Included', enterprise: 'Included' },
-  { name: 'Secret vault', free: '---', pro: 'AES-256-GCM', enterprise: 'AES-256-GCM + HSM' },
-  { name: 'Content pipeline', free: '---', pro: 'Included', enterprise: 'Included' },
-  { name: 'Marketplace access', free: 'Browse only', pro: 'Buy + sell packs', enterprise: 'Buy + sell + custom store' },
-  { name: 'SSO / SAML', free: '---', pro: '---', enterprise: 'Included' },
-  { name: 'SLA guarantee', free: '---', pro: '---', enterprise: '99.9%' },
+  { name: 'Agents included', value: '4 starter agents (expandable)' },
+  { name: 'Squads', value: '1 core squad (more via packs)' },
+  { name: 'Mission Control screens', value: 'All 18 screens' },
+  { name: 'Task board', value: 'Kanban with sprints & epics' },
+  { name: 'Agent chat', value: '1:1 and group chat' },
+  { name: 'Web terminal', value: 'Full terminal access' },
+  { name: 'Secret vault', value: 'AES-256-GCM encrypted' },
+  { name: 'Autopilot mode', value: 'Included' },
+  { name: 'Content pipeline', value: 'Included' },
+  { name: 'Squad packs', value: 'Install community packs' },
+  { name: 'Support', value: 'Community (GitHub)' },
+  { name: 'License', value: 'MIT — forever free' },
 ];
 
 const faqs = [
   {
     question: 'Is it really free?',
-    answer: 'Yes! The core of ClawHalla is MIT-licensed and always will be. You can self-host it with Docker and use 3 agents at no cost. The open source core is fully functional — no paywalls, no time limits.',
+    answer: 'Yes! ClawHalla is MIT-licensed and completely free. You can self-host it with Docker and use all features at no cost. No paywalls, no time limits, no feature gates.',
   },
   {
-    question: "What's included in Pro?",
-    answer: 'Pro unlocks all 15 trained agents across 4 specialized squads, autopilot mode, the content pipeline, AES-256-GCM secret vault, premium squad packs, marketplace access, and priority email support.',
+    question: 'How many agents can I run?',
+    answer: 'ClawHalla ships with 4 starter agents out of the box. You can install additional agents through community squad packs, or create your own. Agent personas are just .md files — easy to create and share.',
   },
   {
-    question: 'Can I try Pro for free?',
-    answer: 'A 14-day free trial is coming soon. Sign up for our newsletter to be notified when it launches. No credit card will be required to start the trial.',
+    question: 'Can I create my own agent packs?',
+    answer: 'Absolutely. Agent personas are just .md files — you can create, customize, and share them freely. Drop them in the workspace directory and they are ready to use.',
   },
   {
-    question: 'Do I need crypto?',
-    answer: 'No. Cryptocurrency is completely optional. The marketplace supports traditional payment methods. Blockchain features (Base L2 smart contracts, wallet connect) are available in Pro but not required for any core functionality.',
+    question: 'What AI models are supported?',
+    answer: 'ClawHalla currently supports Claude Opus 4.6, Claude Sonnet 4.6, and Claude Haiku 4.5 via the OpenClaw gateway. You bring your own API keys.',
   },
   {
-    question: 'Can I create my own packs?',
-    answer: 'Absolutely. Agent personas are just .md files — you can create, customize, and share them freely. Pro and Enterprise users can sell their packs on the ClawHalla Marketplace and earn revenue.',
+    question: 'How do I deploy it?',
+    answer: 'One command: curl -fsSL https://clawhalla.xyz/install.sh | bash. You need Docker installed. The setup script handles everything else.',
   },
   {
-    question: 'What AI models are supported?',
-    answer: 'ClawHalla currently supports Claude Opus 4.6, Claude Sonnet 4.6, and Claude Haiku 4.5 via the OpenClaw gateway. GPT-4o support is on the roadmap. You bring your own API keys or use ClawHalla Cloud.',
+    question: 'Is there a hosted/cloud version?',
+    answer: 'Not yet. ClawHalla is currently self-hosted only. A cloud version is on the roadmap. Sign up for the newsletter to be notified.',
   },
 ];
 ---
 
-<Layout title="Pricing — ClawHalla" description="Simple, transparent pricing. Start free with the open source core, upgrade to Pro for all 15 agents and premium features.">
+<script>
+  // FAQ accordion chevron animation
+  document.addEventListener('DOMContentLoaded', () => {
+    document.querySelectorAll<HTMLInputElement>('input[id^="faq-"]').forEach((input) => {
+      input.addEventListener('change', () => {
+        const label = document.querySelector(`label[for="${input.id}"]`);
+        const chevron = label?.querySelector('.faq-chevron') as HTMLElement | null;
+        if (chevron) chevron.style.transform = input.checked ? 'rotate(180deg)' : '';
+      });
+    });
+  });
+</script>
+
+<Layout title="What's Included — ClawHalla" description="Everything included in ClawHalla — free and open source. Docker setup, Mission Control, starter agents, and more.">
   <main>
-    <!-- Pricing cards -->
+    <!-- What's Included cards -->
     <Pricing />
 
-    <!-- Feature comparison table -->
+    <!-- Feature list -->
     <section class="py-20 px-4 bg-dark">
-      <div class="max-w-5xl mx-auto">
+      <div class="max-w-3xl mx-auto">
         <h2 class="font-heading text-3xl md:text-4xl font-bold text-center mb-4">
-          <span class="text-primary">Feature</span> Comparison
+          <span class="text-primary">Full</span> Feature List
         </h2>
         <p class="text-gray-400 text-center mb-12 max-w-2xl mx-auto">
-          See exactly what you get with each plan.
+          Everything you get with ClawHalla — no tiers, no upsells.
         </p>
 
         <div class="overflow-x-auto rounded-xl border border-dark-200">
           <table class="w-full text-sm">
             <thead>
               <tr class="bg-dark-50 border-b border-dark-200">
                 <th class="text-left py-4 px-6 text-gray-300 font-semibold">Feature</th>
-                <th class="text-center py-4 px-6 text-gray-300 font-semibold">Free</th>
-                <th class="text-center py-4 px-6 text-primary font-semibold border-x border-primary/20 bg-primary/5">Pro</th>
-                <th class="text-center py-4 px-6 text-gray-300 font-semibold">Enterprise</th>
+                <th class="text-left py-4 px-6 text-gray-300 font-semibold">Details</th>
               </tr>
             </thead>
             <tbody>
               {features.map((feat, i) => (
                 <tr class={`border-b border-dark-200 ${i % 2 === 0 ? 'bg-dark' : 'bg-dark-50/50'}`}>
                   <td class="py-3 px-6 text-gray-300 font-medium">{feat.name}</td>
-                  <td class="py-3 px-6 text-center text-gray-400">
-                    {feat.free === '---' ? (
-                      <svg class="w-4 h-4 text-gray-600 mx-auto" fill="none" stroke="currentColor" viewBox="0 0 24 24" stroke-width="2"><path d="M6 18L18 6M6 6l12 12"/></svg>
-                    ) : feat.free}
-                  </td>
-                  <td class="py-3 px-6 text-center text-gray-300 border-x border-primary/20 bg-primary/5">
-                    {feat.pro === '---' ? (
-                      <svg class="w-4 h-4 text-gray-600 mx-auto" fill="none" stroke="currentColor" viewBox="0 0 24 24" stroke-width="2"><path d="M6 18L18 6M6 6l12 12"/></svg>
-                    ) : feat.pro === 'Included' ? (
-                      <svg class="w-4 h-4 text-green-400 mx-auto" fill="none" stroke="currentColor" viewBox="0 0 24 24" stroke-width="2.5"><path d="M5 13l4 4L19 7"/></svg>
-                    ) : feat.pro}
-                  </td>
-                  <td class="py-3 px-6 text-center text-gray-400">
-                    {feat.enterprise === '---' ? (
-                      <svg class="w-4 h-4 text-gray-600 mx-auto" fill="none" stroke="currentColor" viewBox="0 0 24 24" stroke-width="2"><path d="M6 18L18 6M6 6l12 12"/></svg>
-                    ) : feat.enterprise === 'Included' ? (
-                      <svg class="w-4 h-4 text-green-400 mx-auto" fill="none" stroke="currentColor" viewBox="0 0 24 24" stroke-width="2.5"><path d="M5 13l4 4L19 7"/></svg>
-                    ) : feat.enterprise}
+                  <td class="py-3 px-6 text-gray-400">
+                    {feat.value === 'Included' ? (
+                      <svg class="w-4 h-4 text-green-400" fill="none" stroke="currentColor" viewBox="0 0 24 24" stroke-width="2.5"><path d="M5 13l4 4L19 7"/></svg>
+                    ) : feat.value}
                   </td>
                 </tr>
               ))}
@@ -120,10 +115,10 @@ const faqs = [
               <input type="checkbox" id={`faq-${i}`} class="peer hidden" />
               <label
                 for={`faq-${i}`}
-                class="flex items-center justify-between w-full py-4 px-6 cursor-pointer hover:bg-dark-50 transition-colors"
+                class="flex items-center justify-between w-full py-4 px-6 cursor-pointer hover:bg-dark-50 transition-colors group"
               >
                 <span class="text-gray-200 font-medium text-sm sm:text-base">{faq.question}</span>
-                <svg class="w-5 h-5 text-primary shrink-0 ml-4 transition-transform peer-checked:rotate-180" fill="none" stroke="currentColor" viewBox="0 0 24 24" stroke-width="2"><path d="M19 9l-7 7-7-7"/></svg>
+                <svg class="faq-chevron w-5 h-5 text-primary shrink-0 ml-4 transition-transform duration-300" fill="none" stroke="currentColor" viewBox="0 0 24 24" stroke-width="2"><path d="M19 9l-7 7-7-7"/></svg>
               </label>
               <div class="max-h-0 overflow-hidden peer-checked:max-h-96 transition-all duration-300">
                 <p class="px-6 pb-4 text-gray-400 text-sm leading-relaxed">{faq.answer}</p>
@@ -143,20 +138,12 @@ const faqs = [
         <p class="text-gray-400 mb-8 max-w-xl mx-auto">
           Get ClawHalla running in under 5 minutes. One command, full autonomy.
         </p>
-        <div class="flex flex-col sm:flex-row gap-4 justify-center">
-          <a
-            href="/#quick-start"
-            class="px-8 py-3 bg-primary text-dark font-semibold rounded-lg hover:bg-primary-300 transition-all hover:shadow-lg hover:shadow-primary/25"
-          >
-            Get Started Free
-          </a>
-          <a
-            href="mailto:contact@deegalabs.com"
-            class="px-8 py-3 border border-primary/40 text-primary rounded-lg hover:bg-primary/10 transition-all font-semibold"
-          >
-            Contact Sales
-          </a>
-        </div>
+        <a
+          href="/#quick-start"
+          class="inline-block px-8 py-3 bg-primary text-dark font-semibold rounded-lg hover:bg-primary-300 transition-all hover:shadow-lg hover:shadow-primary/25"
+        >
+          Get Started Free
+        </a>
       </div>
     </section>
 

Original file line number	Diff line number	Diff line change
`@@ -32,8 +32,8 @@ const features = [`
`32`	`32`	`},`
`33`	`33`	`{`
`34`	`34`	`emoji: '\u{1F6D2}',`
`35`		`- title: 'Marketplace',`
`36`		`- description: 'Install squad packs, agent templates, and skill modules. NFT-based licensing on Base L2.',`
	`35`	`+ title: 'Squad Packs',`
	`36`	`+ description: 'Install pre-configured agent teams. Browse and deploy community-built squad packs.',`
`37`	`37`	`},`
`38`	`38`	`{`
`39`	`39`	`emoji: '\u{1F5A5}',`