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Use Case: Events
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Problem: Events team wants to engage with Event Attendees (Attendees, Speakers, Sponsors) and retain them
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Persona: Events Manager
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Alternative: CVents
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Why: Ability to correlate and cross sell (future)
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Frequency: Weekly
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Acceptance Criteria: (MoSCoW Method):
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Must display People Analytics - Attendees and Speakers (table and chart)
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Must display Organization Analytics - Attendees and Speakers (table and chart)
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Feature Assets
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Link to Documentation
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Link to Designs
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Link to Jira Epic
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Link to Confluence
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Link to Product Analytics Dashboard
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Link to Github Repo(s)
Example for the Product, Airbnb
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Use Case: Host
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Problem: I want supplemental income
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Persona: Owner with a second home or spare room
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Alternative: Couchsurfing, Other passive income, side jobs
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Why: Meaningful additional income with low effort
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Frequency: Weekly
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Use Case: Guest
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Problem: I need an affordable and safe place to stay when I travel
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Persona: 20 to 40 year old budget travel
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Alternative: Hotel or motel
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Why: Cheaper
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Frequency: Yearly
Example for the Product, Slack
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Use Case: First User
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Problem: I want to setup a chat group to help the team communicate and get work done
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Persona: Team Leader/Administrator
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Alternative: Group Emails, In person chat, meetings
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Why: Make it easier for the teams to communicate
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Frequency: Daily
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Use Case: Second User
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Problem: I need to talk to my team to get work done
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Persona: Individual Professional
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Alternative: Group Emails, In person chat, meetings
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Why: Make it easier for the teams to get work done
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Frequency: Daily
Use Case: Events
Problem: Events team wants to engage with Event Attendees (Attendees, Speakers, Sponsors) and retain them
Persona: Events Manager
Alternative: CVents
Why: Ability to correlate and cross sell (future)
Frequency: Weekly
Acceptance Criteria: (MoSCoW Method):
Must display People Analytics - Attendees and Speakers (table and chart)
Must display Organization Analytics - Attendees and Speakers (table and chart)
Feature Assets
Link to Documentation
Link to Designs
Link to Jira Epic
Link to Confluence
Link to Product Analytics Dashboard
Link to Github Repo(s)
Example for the Product, Airbnb
Use Case: Host
Problem: I want supplemental income
Persona: Owner with a second home or spare room
Alternative: Couchsurfing, Other passive income, side jobs
Why: Meaningful additional income with low effort
Frequency: Weekly
Use Case: Guest
Problem: I need an affordable and safe place to stay when I travel
Persona: 20 to 40 year old budget travel
Alternative: Hotel or motel
Why: Cheaper
Frequency: Yearly
Example for the Product, Slack
Use Case: First User
Problem: I want to setup a chat group to help the team communicate and get work done
Persona: Team Leader/Administrator
Alternative: Group Emails, In person chat, meetings
Why: Make it easier for the teams to communicate
Frequency: Daily
Use Case: Second User
Problem: I need to talk to my team to get work done
Persona: Individual Professional
Alternative: Group Emails, In person chat, meetings
Why: Make it easier for the teams to get work done
Frequency: Daily