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Prompt for Coding Agent — Fix SEO Issues + Bing IndexNow (Next.js)

You are working on a Next.js (App Router) + TypeScript project.

The website currently has SEO issues flagged by Bing Webmaster Tools:

  • Page titles are too short
  • Meta descriptions are too short
  • Many pages have duplicate titles
  • Many pages have duplicate meta descriptions
  • IndexNow is not configured

Your task is to implement a complete SEO system that resolves all these issues.

1. Implement Central SEO Metadata System

Create a utility:

/lib/seo.ts

export const SITE_NAME = "Gray Cup"

export function generateTitle(title: string) {
  const full = `${title} | ${SITE_NAME}`

  if (full.length > 60) {
    return full.slice(0, 57) + "..."
  }

  return full
}

export function generateDescription(text: string) {
  if (text.length > 160) {
    return text.slice(0, 157) + "..."
  }

  if (text.length < 140) {
    return text + " Explore global sourcing, exports, wholesale and retail coffee, tea and spices from Gray Cup."
  }

  return text
}

2. Use Next.js Metadata API

Every page must export metadata using the helpers.

Example:

app/page.tsx

import { generateTitle, generateDescription } from "@/lib/seo"

export const metadata = {
  title: generateTitle("Global Coffee, Tea & Spice Exporter"),
  description: generateDescription(
    "Gray Cup exports premium coffee beans, tea and spices worldwide while building infrastructure for farms and D2C brands."
  ),
}

3. Prevent Duplicate Metadata

Each page must have unique metadata.

Examples:

Home

Title:

Global Coffee, Tea & Spice Exporter | Gray Cup

Description:

Gray Cup exports premium coffee beans, tea and spices worldwide for wholesale, retail and international buyers.

Products Page

Title:

Premium Coffee, Tea & Spice Products | Gray Cup

Description:

Explore globally sourced coffee beans, teas and spices from Gray Cup available for wholesale, export and retail buyers.

About Page

Title:

About Gray Cup Coffee & Spice Export Company

Description:

Learn about Gray Cup, a global sourcing and export company specializing in coffee, tea and spices for international markets.

4. Dynamic Metadata for Dynamic Pages

For dynamic pages like:

/products/[slug]

Use generateMetadata().

Example:

import { generateTitle, generateDescription } from "@/lib/seo"

export async function generateMetadata({ params }) {

  const product = await getProduct(params.slug)

  return {
    title: generateTitle(`${product.name} Coffee Beans Export`),

    description: generateDescription(
      `Buy ${product.name} green coffee beans sourced globally by Gray Cup. Available for wholesale, retail and international export.`
    )
  }
}

This ensures no duplicate titles/descriptions.

5. Generate Sitemap

Create:

app/sitemap.ts

Example:

import { MetadataRoute } from 'next'

export default function sitemap(): MetadataRoute.Sitemap {

  return [
    {
      url: 'https://yourdomain.com',
      lastModified: new Date(),
    },
    {
      url: 'https://yourdomain.com/products',
      lastModified: new Date(),
    },
    {
      url: 'https://yourdomain.com/about',
      lastModified: new Date(),
    }
  ]
}

Output:

/sitemap.xml

6. Create Robots.txt

Create:

app/robots.ts

import { MetadataRoute } from 'next'

export default function robots(): MetadataRoute.Robots {

  return {
    rules: {
      userAgent: '*',
      allow: '/',
    },
    sitemap: 'https://yourdomain.com/sitemap.xml',
  }
}

7. Implement Bing IndexNow

Generate key:

openssl rand -hex 16

Example key:

a8d9e21c3b4f5a67123b4c5d6e7f8a9b

Create file:

/public/a8d9e21c3b4f5a67123b4c5d6e7f8a9b.txt

Contents:

a8d9e21c3b4f5a67123b4c5d6e7f8a9b

Accessible at:

https://yourdomain.com/a8d9e21c3b4f5a67123b4c5d6e7f8a9b.txt

8. Create IndexNow API Route

app/api/indexnow/route.ts

export async function POST(req: Request) {

  const urls = await req.json()

  const payload = {
    host: "yourdomain.com",
    key: "YOUR_INDEXNOW_KEY",
    urlList: urls
  }

  await fetch("https://api.indexnow.org/indexnow", {
    method: "POST",
    headers: {
      "Content-Type": "application/json"
    },
    body: JSON.stringify(payload)
  })

  return Response.json({ success: true })
}

9. Automatically Notify Bing on Content Changes

Whenever:

  • product added
  • page created
  • blog published

Call:

POST /api/indexnow

with:

[
 "https://yourdomain.com/new-page"
]

This makes Bing index the page within minutes.

10. Add Organization Structured Data

On homepage:

<script type="application/ld+json">
{
 "@context": "https://schema.org",
 "@type": "Organization",
 "name": "Gray Cup",
 "url": "https://yourdomain.com",
 "description": "Global exporter of coffee, tea and spices."
}
</script>

Final Validation

Agent must ensure:

  • Titles 50–60 characters
  • Descriptions 140–160 characters
  • No duplicate metadata
  • Sitemap generated
  • Robots.txt configured
  • IndexNow active
  • Metadata system reusable

Expected Result

After deployment:

  • Bing warnings disappear
  • Pages index within minutes
  • Titles/descriptions optimized for CTR
  • Search visibility improves