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Leviathan News Headline Examples

Formatting Examples

Sentence Case

GMI: Uniswap governance proposes fee switch activation after years of debate
NGMI: Uniswap Governance Proposes Fee Switch Activation After Years Of Debate

No Period at End

GMI: Arbitrum DAO passes proposal to distribute 75M ARB to gaming projects
NGMI: Arbitrum DAO passes proposal to distribute 75M ARB to gaming projects.

Connecting Clauses

GMI: Protocol used treasury funds to purchase a metric fuckton of $CRV, and they
     announced that these tokens have been locked for four years
GMI: Protocol used treasury funds to purchase a metric fuckton of $CRV; they
     announced that the tokens have been locked for four years
NGMI: Protocol used treasury funds to purchase a metric fuckton of $CRV; and they
      announced that these tokens have been locked for four years

Right-Branching (Core First)

GMI: French regulators introduce mandatory certification program for social media
     influencers promoting crypto and financial products, aiming to enhance industry
     professionalism
NGMI: French regulators, aiming to enhance industry professionalism and rein in
      social media influencers, introduce mandatory certification program for
      promoting crypto and financial products

The core "French regulators introduce mandatory certification program" is preserved and leads the headline in the GMI version. The NGMI version buries the core after a qualifying clause.

Article Omission

GMI: OTC sale opportunity offered by Curve founder after purchasing mega-mansion
NGMI: An OTC sale opportunity offered by the Curve founder after purchasing a mega-mansion

Active Voice

GMI: Lido DAO votes to sunset staking operations on Polygon
NGMI: Staking operations on Polygon voted to be sunset by Lido DAO

Mainnet Capitalization

GMI: Claims are available only on Mainnet
GMI: Arbitrum's mainnet has been paused once again
NGMI: Claims are available only on mainnet (when referring to Ethereum)
NGMI: Arbitrum's Mainnet has been paused once again (when referring to non-Ethereum)

@ Removal for Telegram

GMI: Vitalik Buterin proposes new account abstraction roadmap in latest blog post
NGMI: @VitalikButerin proposes new account abstraction roadmap in latest blog post

Tone and Voice Examples

Vivid Wording

Clear, powerful words make headlines irresistible.

GOOD: Euler Finance exploiter returns $100M in stolen funds as on-chain sleuths
      close in
WEAK: Euler Finance hacker sends back $100M after being identified

Conversational Tone

Direct, human — not robotic or corporate.

GOOD: Curve founder's $100M DeFi position inches toward liquidation as $CRV
      tumbles 15%
WEAK: CRV price decline of 15% brings Curve Finance founder's collateralized
      position closer to liquidation threshold

Internal Tension

Two elements at odds create mystery and compel reading.

GOOD: SEC approves spot Bitcoin ETFs after a decade of rejections, marking a
      historic shift in US crypto regulation
GOOD: Bankrupt FTX estate discovers $5.5B in recoverable assets — far more
      than creditors expected
GOOD: Layer 2 fees drop below $0.01 per transaction, yet Ethereum validators
      earn record revenue

Context and Knowledge

Show off domain knowledge. Read the article, find the nugget.

WEAK: Vitalik publishes new blog post (just copying the title — tells reader nothing)
BETTER: Vitalik argues biometric proof-of-personhood is "the least dystopian"
        approach to Sybil resistance in new blog post
BEST: Vitalik concedes Worldcoin's biometric approach may be necessary, argues
      proof-of-personhood is "the least dystopian" option for Sybil resistance

Sourcing Examples

Primary Source Priority

SITUATION: Bloomberg reports on Binance listing a new token. Binance posted the
           announcement on their blog and tweeted about it.

BEST SOURCE:  Binance's tweet — https://twitter.com/binance/status/...
OK SOURCE:    Binance blog post
WORST SOURCE: Bloomberg article about the Binance listing

HEADLINE (for Binance tweet):
GMI: Binance lists $WLD, eyeball-scanning digital identity token from Worldcoin
     co-founded by Sam Altman

Paywalled Content

SITUATION: WSJ has a breaking story behind a paywall.

ACTION: Use Archive.is to obtain a free copy, then link to the archived version.

Complex Primary Sources

SITUATION: IRS publishes a revenue ruling as a dense PDF. CryptoTaxGuyETH breaks
           it down in a Twitter thread.

OPTION A: Link to IRS PDF (primary source, but impenetrable for most readers)
OPTION B: Link to CryptoTaxGuyETH's thread (accessible breakdown, references
          original)

PREFERRED: Option B when the primary source is too dense — link the accessible
           breakdown that references the original. The headline should still
           accurately represent the IRS ruling's content.

Full Headline Construction Examples

Example 1: DeFi Governance

SOURCE: Aave governance forum proposal to deploy v4 on Avalanche
HEADLINE: Aave governance submits proposal to deploy v4 on Avalanche, marking
          protocol's first expansion beyond Ethereum L2 ecosystem

Breakdown:

  • Core: "Aave governance submits proposal to deploy v4 on Avalanche"
  • Right-branching context: "marking protocol's first expansion..."
  • Active voice, sentence case, no period, articles omitted where natural

Example 2: Regulatory News

SOURCE: SEC enforcement action against DeFi protocol
HEADLINE: SEC files enforcement action against DeFi protocol for offering
          unregistered securities, first case targeting fully decentralized
          project

Breakdown:

  • Core: "SEC files enforcement action against DeFi protocol"
  • Context adds significance: "first case targeting fully decentralized project"
  • Internal tension: "fully decentralized" vs "enforcement action"

Example 3: Market/Protocol Event

SOURCE: Major liquidation cascade on lending protocol
HEADLINE: $450M in DeFi positions liquidated in 24 hours as ETH drops below
          $1,500; Aave and Compound absorb largest single-day bad debt since
          June 2022

Breakdown:

  • Vivid numbers lead: "$450M"
  • Two clauses connected by semicolon
  • Historical context: "since June 2022"
  • Specific protocols named for credibility

Example 4: Using a Quote

SOURCE: Blog post from prominent DeFi figure
HEADLINE: Curve founder warns DeFi is "sleepwalking into a liquidity crisis"
          as protocol TVLs quietly shrink despite rising token prices

Breakdown:

  • Quote adds authority and intrigue
  • Internal tension: "shrink despite rising prices"
  • Context shows understanding of broader DeFi dynamics

Common Mistakes

Announcement of Announcement

NGMI: Lido teases upcoming announcement about future staking changes
GMI: (Wait for the actual announcement, then cover the real news)

Copying Headlines Verbatim

NGMI: "The Future of Proof-of-Personhood" (copied blog title)
GMI: Vitalik argues biometric proof-of-personhood is "the least dystopian"
     approach to solving Sybil resistance

Missing Context

NGMI: New blog post about Worldcoin and identity (no context, no names, no stakes)
GMI: Vitalik concedes Worldcoin's biometric approach may be necessary, calls
     proof-of-personhood "least dystopian" path for identity verification

Wrong Voice

NGMI: We believe this governance proposal will pass (first person)
GMI: Governance proposal expected to pass with 98% support after temperature check