Quick reference card for mapping natural language intent to SearchAtlas MCP tools. Use this to route user requests to the correct workflow template.
| User says… | Primary Tools | Workflow Template |
|---|---|---|
| "audit", "site health", "issues", "crawl" | audit_management, holistic_audit |
A or B |
| "new client", "onboard", "set up project" | project_management, full onboarding flow |
A — New Client SEO Onboarding |
| "monthly", "maintenance", "recurring SEO" | suggestion_management, schema_markup |
B — Monthly SEO Maintenance |
| "brand vault", "brand voice", "brand profile", "brand" | brand_vault |
A (step 4) |
| "topical map", "content strategy", "content plan", "content calendar" | topical_maps |
A (step 6) or B (step 5) |
| "content", "blog", "article", "write", "generate article" | topical_maps → content_generation |
A/B content steps |
| "content grader", "grade article", "optimize article" | article_management |
B (step 7) |
| "publish", "WordPress", "CMS" | content_publication |
B (step 7+) |
| "GBP optimization", "fix GBP profile", "Google Business" | gbp_locations_recommendations, gbp_locations_categories_crud, gbp_locations_services_crud, gbp_locations_attributes_crud |
C — GBP Profile Optimization |
| "GBP posts", "post schedule", "social posts" | gbp_posts_generation, gbp_posts_automation, gbp_posts_crud |
D — GBP Monthly Recurring |
| "reviews", "reply reviews", "review responses" | gbp_reviews |
D (step 1) |
| "GBP stats", "GBP performance", "profile analytics" | gbp_locations_crud (op: get_location_stats) |
D (step 5) |
| "PPC", "ads", "campaign", "Google Ads", "paid search" | business_crud, product_crud, campaign |
E — PPC Campaign Launch |
| "landing page", "website", "web page" | website_studio_tools |
E (step 7, optional) |
| "local SEO", "heatmap", "map pack", "local rankings" | local_seo_* |
Standalone |
| "press release", "PR distribution" | press_release_content, press_release_distribution |
F — Authority Building |
| "cloud stack", "cloud network" | cloud_stack_content, cloud_stack_distribution |
F (steps 3–4) |
| "backlinks", "link building", "outreach", "digital PR" | digital_pr_*, backlinks |
F (steps 5–6) |
| "LLM", "AI visibility", "ChatGPT mentions", "AI search" | visibility, prompt_simulator |
G — LLM Visibility & Reporting |
| "sentiment", "brand sentiment" | sentiment |
G (step 2) |
| "schema", "structured data", "schema markup" | schema_markup |
B (step 3) |
| "indexing", "index now", "IndexNow", "sitemap" | indexing_management |
B (step 4) |
| "keywords", "keyword research", "keyword list" | keyword_research |
A (step 5) |
| "SERP", "rankings", "position distribution" | analysis, organic |
G (step 4) |
| "report", "summary", "export", "Google Sheet" | project_management (op: work_summary_export) |
G (step 5) |
| "SEO issues", "website issues", "recommendations" | seo_analysis |
Standalone |
| Tool | Dashboard URL Pattern |
|---|---|
project_management |
https://dashboard.searchatlas.com/otto/ |
audit_management |
https://dashboard.searchatlas.com/otto/site-audit/ |
brand_vault |
https://dashboard.searchatlas.com/brand-vault/ |
topical_maps |
https://dashboard.searchatlas.com/content/topical-maps/ |
content_generation |
https://dashboard.searchatlas.com/content/articles/ |
article_management |
https://dashboard.searchatlas.com/content/articles/ |
gbp_* |
https://dashboard.searchatlas.com/gbp/ |
local_seo_* |
https://dashboard.searchatlas.com/local-seo/ |
business_crud, product_crud, campaign |
https://dashboard.searchatlas.com/otto-ppc/ |
press_release_* |
https://dashboard.searchatlas.com/press-releases/ |
cloud_stack_* |
https://dashboard.searchatlas.com/cloud-stacks/ |
digital_pr_* |
https://dashboard.searchatlas.com/digital-pr/ |
visibility |
https://dashboard.searchatlas.com/llm-visibility/ |
analysis, organic, backlinks |
https://dashboard.searchatlas.com/site-explorer/ |
website_studio_tools |
https://dashboard.searchatlas.com/website-studio/ |
| Deprecated | Replacement | Reason |
|---|---|---|
OTTO_Knowledge_Graph |
brand_vault |
All KG ops now in Brand Vault |
OTTO_Project_Management |
project_management |
Renamed — same operations |
OTTO_Audit_Management |
audit_management |
Renamed — same operations |
OTTO_Suggestion_Management |
suggestion_management |
Renamed — same operations |
OTTO_Schema_Markup |
schema_markup |
Renamed — same operations |
OTTO_Indexing_Management |
indexing_management |
Renamed — same operations |
OTTO_Recrawl_Management |
recrawl_management |
Renamed — same operations |
OTTO_Image_Upload |
image_upload |
Renamed — same operations |
OTTO_Quota_Management |
quota_management |
Renamed — same operations |
BrandVaultTools |
brand_vault |
Renamed — same operations |
Site_Explorer_* |
projects, organic, backlinks, analysis, adwords, keyword_research, brand_signals, holistic_audit |
Renamed — same operations |
Content_Generation_Tool |
content_generation |
Renamed — same operations |
Article_Management_Tools |
article_management |
Renamed — same operations |
Content_Retrieval_Tools |
content_retrieval |
Renamed — same operations |
Content_Publication_Tools |
content_publication |
Renamed — same operations |
Topical_Maps_Tools |
topical_maps |
Renamed — same operations |
Visibility_Analysis_Tools |
visibility |
Renamed — same operations |
Sentiment_Analysis_Tools |
sentiment |
Renamed — same operations |
Query_Management_Tools |
queries |
Renamed — same operations |
Prompt_Simulator_Tools |
prompt_simulator |
Renamed — same operations |
otto_ppc_business_crud |
business_crud |
Renamed — same operations |
otto_ppc_product_crud |
product_crud |
Renamed — same operations |
otto_ppc_product_mgmt |
product_mgmt |
Renamed — same operations |
otto_ppc_campaign |
campaign |
Renamed — same operations |
otto_ppc_task |
task |
Renamed — same operations |
otto_ppc_ads_account_crud |
ads_account_crud |
Renamed — same operations |
otto_ppc_ads_account_mgmt |
ads_account_mgmt |
Renamed — same operations |
gbp_stats |
gbp_locations_crud (op: get_location_stats) |
Merged into gbp_locations_crud |
When user intent spans multiple tools, chain workflows in this priority order:
- Infrastructure first: OTTO project, audit, indexing, schema
- Brand/content foundation: Brand vault, topical map
- Content execution: Article generation, grading, publishing
- Promotion: Press release, cloud stack, digital PR
- Local/GBP: GBP optimization, posts, reviews
- Paid: PPC campaign setup
- Reporting: LLM visibility, analytics, exports
| Ambiguous phrase | Ask user | Possible routes |
|---|---|---|
| "content" | "Do you mean creating new articles or optimizing existing ones?" | New → topical_maps + content_generation / Existing → article_management |
| "set up GBP" | "Is this a first-time setup or monthly optimization?" | First time → C (full optimization) / Monthly → D (recurring) |
| "campaign" | "PPC ads campaign or digital PR outreach campaign?" | PPC → E / Outreach → F |
| "report" | "SEO summary report or LLM visibility report?" | SEO → project_management export / LLM → G |
| "issues" | "OTTO project issues or detailed SEO analysis?" | OTTO → project_management / Detailed → seo_analysis |