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<!DOCTYPE html>
<html lang="uk">
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width,initial-scale=1">
<title>Airbnb NSM — Nights Booked · 2022–2024</title>
<script src="https://cdnjs.cloudflare.com/ajax/libs/Chart.js/4.4.1/chart.umd.min.js"></script>
<style>
:root{
--airbnb:#E8472A;--green:#1A7A4A;--blue:#185FA5;
--amber:#EF9F27;--purple:#7F77DD;--red:#C0392B;
--bg:#F7F6F3;--card:#fff;--border:#E8E6E0;
--text:#1C1C1E;--muted:#888780;--r:12px;
}
*{box-sizing:border-box;margin:0;padding:0}
body{font-family:-apple-system,'Segoe UI',sans-serif;background:var(--bg);color:var(--text);font-size:13px}
/* HEADER */
.header{background:var(--airbnb);color:#fff;padding:22px 32px}
.header h1{font-size:20px;font-weight:700;letter-spacing:-.3px}
.header p{font-size:12px;opacity:.75;margin-top:4px}
.nsm-pill{display:inline-block;background:rgba(255,255,255,.2);border-radius:20px;padding:3px 14px;font-size:11px;font-weight:700;margin-top:8px;letter-spacing:.04em}
/* KPI */
.kpi-row{display:grid;grid-template-columns:repeat(4,1fr);gap:0;background:#2C2C2E}
.kpi{padding:18px 24px;border-right:1px solid #3A3A3C;color:#fff}
.kpi:last-child{border-right:none}
.kpi .lbl{font-size:10px;text-transform:uppercase;letter-spacing:.06em;opacity:.5;margin-bottom:6px}
.kpi .val{font-size:26px;font-weight:700}
.kpi .sub{font-size:11px;opacity:.45;margin-top:3px}
.kpi.g .val{color:#5DCAA5}.kpi.a .val{color:#FFD60A}.kpi.r .val{color:#FF6B6B}
/* LAYOUT */
.wrap{padding:20px 32px}
.grid2{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-bottom:18px}
.grid3{display:grid;grid-template-columns:1fr 1fr 1fr;gap:18px;margin-bottom:18px}
.full{margin-bottom:18px}
.card{background:var(--card);border-radius:var(--r);border:1px solid var(--border);padding:18px 20px;box-shadow:0 1px 3px rgba(0,0,0,.05)}
.card h3{font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:.06em;color:var(--muted);margin-bottom:14px}
.ch{height:220px;position:relative}
.ch-sm{height:180px;position:relative}
.ch-lg{height:280px;position:relative}
/* SECTION LABEL */
.sec{font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:.08em;color:var(--airbnb);margin-bottom:14px;padding-bottom:6px;border-bottom:2px solid var(--airbnb);display:inline-block}
/* TABLE */
table.t{width:100%;border-collapse:collapse;font-size:12px}
table.t th{padding:7px 10px;text-align:left;font-size:10px;text-transform:uppercase;letter-spacing:.05em;color:var(--muted);border-bottom:2px solid var(--border);font-weight:600}
table.t td{padding:8px 10px;border-bottom:1px solid var(--border)}
table.t tr:last-child td{border:none}
.bar-m{background:#F0EFEC;border-radius:3px;height:5px;margin-top:3px;overflow:hidden}
.bar-f{height:100%;border-radius:3px;background:var(--airbnb)}
/* MOM BADGE */
.mom{display:inline-block;padding:2px 8px;border-radius:10px;font-size:10px;font-weight:700}
.mom.up{background:#E8F5EE;color:#1A7A4A}
.mom.dn{background:#FEF0EE;color:#C0392B}
</style>
</head>
<body>
<div class="header">
<h1>Airbnb · North Star Metric Dashboard</h1>
<p>Аналіз ключової метрики платформи · 2022–2024 · 10 країн</p>
<div class="nsm-pill">⭐ NSM = Nights Booked (Кількість заброньованих ночей)</div>
</div>
<div class="kpi-row">
<div class="kpi g"><div class="lbl">Nights Booked (NSM)</div><div class="val">241 093</div><div class="sub">за 3 роки</div></div>
<div class="kpi a"><div class="lbl">Бронювань</div><div class="val">55 953</div><div class="sub">avg 4.31 ночей</div></div>
<div class="kpi"><div class="lbl">Дохід</div><div class="val">$76.3M</div><div class="sub">avg $1 364 / бронювання</div></div>
<div class="kpi g"><div class="lbl">Ріст NSM 2022→2024</div><div class="val">+103%</div><div class="sub">з 51.9k до 105.3k ночей/рік</div></div>
</div>
<div class="wrap">
<!-- ТРЕНД -->
<div class="full">
<div class="sec">NSM — Тренд по місяцях</div>
<div class="card">
<h3>Nights Booked + Revenue по місяцях (2022–2024)</h3>
<div class="ch-lg"><canvas id="trendChart"></canvas></div>
</div>
</div>
<!-- CHANNELS + COUNTRY -->
<div class="grid2">
<div>
<div class="sec">По каналах залучення</div>
<div class="card">
<h3>Nights Booked по каналах</h3>
<div class="ch"><canvas id="channelChart"></canvas></div>
</div>
</div>
<div>
<div class="sec">По країнах</div>
<div class="card">
<h3>Nights Booked по країнах</h3>
<div class="ch"><canvas id="countryChart"></canvas></div>
</div>
</div>
</div>
<!-- CHANNEL TREND + BROWSER -->
<div class="grid2">
<div class="card">
<h3>Тренд Top-3 каналів (Nights Booked)</h3>
<div class="ch"><canvas id="chTrendChart"></canvas></div>
</div>
<div class="card">
<h3>Nights Booked по браузерах</h3>
<div class="ch"><canvas id="browserChart"></canvas></div>
</div>
</div>
<!-- TABLE -->
<div class="full">
<div class="sec">Деталі по місяцях</div>
<div class="card">
<h3>Місячний зріз NSM · Кількість ночей / Бронювань / Дохід / MoM ріст</h3>
<table class="t" id="monthTable"></table>
</div>
</div>
</div>
<script>
const AIRBNB='#E8472A',GREEN='#1A7A4A',BLUE='#185FA5',
AMBER='#EF9F27',PURPLE='#7F77DD',GRAY='#888780';
const months=["2022-01","2022-02","2022-03","2022-04","2022-05","2022-06","2022-07","2022-08","2022-09","2022-10","2022-11","2022-12","2023-01","2023-02","2023-03","2023-04","2023-05","2023-06","2023-07","2023-08","2023-09","2023-10","2023-11","2023-12","2024-01","2024-02","2024-03","2024-04","2024-05","2024-06","2024-07","2024-08","2024-09","2024-10","2024-11","2024-12"];
const mNights=[1200,2182,3833,3713,4273,4633,5134,5715,5327,5444,5186,5234,5391,5384,6160,6536,6984,8179,8207,7969,8444,7350,6883,6395,6548,6729,7625,8745,9486,10279,10600,10739,9721,9250,7997,7618];
const mBookings=[278,507,908,872,1002,1114,1208,1330,1238,1271,1206,1219,1228,1264,1447,1487,1634,1848,1928,1912,1888,1739,1585,1504,1494,1526,1791,1980,2199,2344,2425,2561,2279,2103,1845,1789];
const mRevenue=[385688,691537,1202850,1211579,1405401,1472857,1601440,1801705,1712030,1729137,1595221,1685561,1695442,1719075,1931625,2033399,2153447,2642622,2629835,2585066,2668368,2306325,2176304,1949954,2088276,2110183,2412303,2716564,3064648,3232507,3378520,3392426,3062261,2950918,2545427,2356720];
const mMom=[null,81.8,75.7,-3.1,15.1,8.4,10.8,11.3,-6.8,2.2,-4.7,0.9,3.0,-0.1,14.4,6.1,6.9,17.1,0.3,-2.9,6.0,-13.0,-6.4,-7.1,2.4,2.8,13.3,14.7,8.5,8.4,3.1,1.3,-9.5,-4.8,-13.5,-4.7];
// ── TREND CHART ─────────────────────────────────────────────────────────────
new Chart('trendChart',{type:'bar',data:{labels:months,datasets:[
{type:'line',label:'Nights Booked (NSM)',data:mNights,borderColor:AIRBNB,backgroundColor:'transparent',
borderWidth:2.5,pointRadius:3,pointBackgroundColor:AIRBNB,yAxisID:'y1',tension:.3,order:1,zOrder:2},
{type:'bar',label:'Revenue ($)',data:mRevenue,backgroundColor:BLUE+'44',borderRadius:3,yAxisID:'y',order:2},
]},options:{responsive:true,maintainAspectRatio:false,
plugins:{legend:{display:true,position:'bottom',labels:{font:{size:10},boxWidth:10}},
tooltip:{mode:'index',intersect:false,callbacks:{
label:c=>c.datasetIndex===0?` NSM: ${c.raw.toLocaleString()} ночей`:` Rev: $${(c.raw/1000).toFixed(0)}k`
}}},
scales:{
y:{position:'left',ticks:{callback:v=>'$'+(v/1000).toFixed(0)+'k',font:{size:9}},grid:{color:'#F0EFEC'},title:{display:true,text:'Revenue',font:{size:9}}},
y1:{position:'right',ticks:{font:{size:9}},grid:{display:false},title:{display:true,text:'Nights',font:{size:9}}},
x:{ticks:{maxTicksLimit:12,font:{size:9},maxRotation:45},grid:{display:false}}
}
}});
// ── CHANNEL CHART ────────────────────────────────────────────────────────────
new Chart('channelChart',{type:'bar',data:{
labels:['organic','paid_google','paid_meta','referral','email','influencer'],
datasets:[
{label:'Nights',data:[71589,60250,47934,29120,19675,12525],
backgroundColor:[GREEN,BLUE,PURPLE,AMBER,AIRBNB,GRAY],borderRadius:6,borderSkipped:false,yAxisID:'y'},
{label:'Revenue ($k)',data:[22641,19121,15340,9030,6236,3929],
backgroundColor:'transparent',borderColor:[GREEN,BLUE,PURPLE,AMBER,AIRBNB,GRAY],
borderWidth:2,type:'line',yAxisID:'y1',pointRadius:4,tension:.3},
]
},options:{responsive:true,maintainAspectRatio:false,
plugins:{legend:{display:true,position:'bottom',labels:{font:{size:10},boxWidth:10}},
tooltip:{callbacks:{label:c=>c.datasetIndex===0?` ${c.raw.toLocaleString()} ночей`:` $${c.raw}k`}}},
scales:{
y:{ticks:{font:{size:9}},grid:{color:'#F0EFEC'}},
y1:{position:'right',ticks:{callback:v=>'$'+v+'k',font:{size:9}},grid:{display:false}},
x:{ticks:{font:{size:9}},grid:{display:false}}
}
}});
// ── COUNTRY CHART ────────────────────────────────────────────────────────────
new Chart('countryChart',{type:'bar',data:{
labels:['Ukraine','Germany','Spain','Poland','Czech R.','Netherlands','Austria','Italy','Hungary','Portugal'],
datasets:[{
data:[48739,32432,32218,31729,16458,16125,16067,15970,15681,15674],
backgroundColor:[AIRBNB,BLUE,GREEN,AMBER,PURPLE,AIRBNB+'88',BLUE+'88',GREEN+'88',AMBER+'88',GRAY],
borderRadius:5,borderSkipped:false
}]
},options:{indexAxis:'y',responsive:true,maintainAspectRatio:false,
plugins:{legend:{display:false},tooltip:{callbacks:{label:c=>`${c.raw.toLocaleString()} ночей`}}},
scales:{
x:{ticks:{font:{size:9}},grid:{color:'#F0EFEC'}},
y:{ticks:{font:{size:9}},grid:{display:false}}
}
}});
// ── CHANNEL TREND ────────────────────────────────────────────────────────────
const organic=[390,585,1255,1063,1424,1432,1648,1643,1598,1536,1456,1475,1475,1726,1770,1903,2004,2537,2564,2367,2306,2169,2086,1731,2057,1821,2390,2545,2875,3072,3085,3158,2823,2866,2402,2352];
const pgoogle=[313,540,885,954,990,1223,1236,1524,1197,1489,1299,1375,1280,1267,1656,1621,1698,1934,2094,2068,2240,2057,1722,1839,1609,1788,1787,2120,2188,2512,2580,2549,2380,2451,1830,1955];
const pmeta=[244,510,676,772,748,886,931,1096,1135,1122,982,1038,1068,1001,1260,1312,1389,1622,1630,1623,1684,1304,1357,1262,1285,1306,1445,1800,1983,1992,2295,2240,2036,1740,1638,1522];
new Chart('chTrendChart',{type:'line',data:{labels:months,datasets:[
{label:'organic',data:organic,borderColor:GREEN,backgroundColor:GREEN+'22',fill:false,borderWidth:2,pointRadius:2,tension:.3},
{label:'paid_google',data:pgoogle,borderColor:BLUE,backgroundColor:BLUE+'22',fill:false,borderWidth:2,pointRadius:2,tension:.3},
{label:'paid_meta',data:pmeta,borderColor:PURPLE,backgroundColor:PURPLE+'22',fill:false,borderWidth:2,pointRadius:2,tension:.3},
]},options:{responsive:true,maintainAspectRatio:false,
plugins:{legend:{display:true,position:'bottom',labels:{font:{size:10},boxWidth:10}},
tooltip:{mode:'index',intersect:false}},
scales:{
y:{ticks:{font:{size:9}},grid:{color:'#F0EFEC'}},
x:{ticks:{maxTicksLimit:12,font:{size:9},maxRotation:45},grid:{display:false}}
}
}});
// ── BROWSER CHART ────────────────────────────────────────────────────────────
new Chart('browserChart',{type:'doughnut',data:{
labels:['Edge','Firefox','Safari','Samsung Internet','Chrome'],
datasets:[{
data:[48842,48433,48373,48106,47339],
backgroundColor:[BLUE,AIRBNB,GREEN,AMBER,PURPLE],
borderWidth:2,borderColor:'#fff'
}]
},options:{responsive:true,maintainAspectRatio:false,cutout:'55%',
plugins:{legend:{display:true,position:'right',labels:{font:{size:10},boxWidth:12}},
tooltip:{callbacks:{label:c=>`${c.label}: ${c.raw.toLocaleString()} (${(c.raw/241093*100).toFixed(1)}%)`}}}
}});
// ── MONTH TABLE ──────────────────────────────────────────────────────────────
const tbl=document.getElementById('monthTable');
tbl.innerHTML=`<tr><th>Місяць</th><th>Nights Booked</th><th>Бронювань</th><th>Revenue</th><th>MoM</th><th>Динаміка</th></tr>`;
const maxN=Math.max(...mNights);
months.forEach((m,i)=>{
const mom=mMom[i];
const momHtml=mom===null?'<span style="color:#888">—</span>':
`<span class="mom ${mom>=0?'up':'dn'}">${mom>=0?'+':''}${mom.toFixed(1)}%</span>`;
const barW=Math.round(mNights[i]/maxN*100);
tbl.innerHTML+=`<tr>
<td><strong>${m}</strong></td>
<td>${mNights[i].toLocaleString()}<div class="bar-m"><div class="bar-f" style="width:${barW}%"></div></div></td>
<td>${mBookings[i].toLocaleString()}</td>
<td>$${(mRevenue[i]/1000).toFixed(0)}k</td>
<td>${momHtml}</td>
<td><span style="color:${mNights[i]>8000?GREEN:mNights[i]>5000?AMBER:AIRBNB};font-size:16px">${mNights[i]>8000?'▲':mNights[i]>5000?'●':'▼'}</span></td>
</tr>`;
});
</script>
</body>
</html>