Evaluate "Primer Paso YA" as campaign branding outside the core app

[jokroese]

Background

Feedback suggested Primer Paso YA or Primerpaso.Ya could connect the tool more directly to the regularisation campaign.

Problem

Adding campaign branding inside the product may increase urgency, but it may also create naming confusion just after we have decided to simplify naming.

The product already has too many terms in circulation. The core UI should become simpler, not more complex.

Proposed change

Keep the app name as Primer Paso for now.

Explore Primer Paso YA only for campaign communications, such as:

• social posts
• campaign images
• partner comms
• outreach materials
• possible redirect domain or hashtag

Do not rename the core product UI yet.

Acceptance criteria

• No immediate app-wide rename is made.
• If used, Primer Paso YA is treated as campaign language, not the product name.
• Any test of the phrase has a clear purpose, such as social sharing, campaign recognition, or urgency.
• Core UI remains consistent: Primer Paso.
• If campaign assets are created later, they do not introduce new terminology into the product journey without review.

Why this matters

The product needs less naming complexity, not more. YA may be useful externally, but it should not be added to the app until the main entry confusion is solved.