Repositioned copy and SEO so Schuly reads as a plugin-driven portal, not a Schulnetz-only app

Reframed hero, features, download blurb, and all SEO meta + JSON-LD: Schuly is
the open-source student-portal frontend, Schulnetz is the flagship plugin (via
Schulware). Schulnetz keywords stay dense so the page still ranks, but the
positioning now matches the project's actual scope.

Author: PianoNic

src/app/components/download/download.html

@@ -7,6 +7,7 @@
         <h2 class="download-title">Ready when you are.</h2>
         <p class="download-description">
           Available on every platform a student carries. Open source, free, and built in public.
+          Connects to Schulnetz out of the box - or any school system with a Schuly plugin.
         </p>
         <div class="download-buttons">
           <a href="https://github.com/schulydev/Schuly/releases" target="_blank" rel="noopener" class="download-btn">

src/app/components/features/features.html

@@ -2,10 +2,10 @@
   <div class="container">
     <div class="section-header">
       <div class="eyebrow">Features</div>
-      <h2 class="section-title">Designed for students.<br />Built for everyone.</h2>
+      <h2 class="section-title">One app.<br />Any school system.</h2>
       <p class="section-description">
-        Every feature serves a purpose. No bloat, no clutter - just the tools you actually use,
-        wrapped in an interface that gets out of your way.
+        A clean Flutter UI on top of a plugin-driven backend. Schulnetz works out of the box -
+        any other system plugs in by implementing one contract.
       </p>
     </div>
 

src/app/components/features/features.ts

@@ -29,10 +29,10 @@ export class Features {
   private grid = viewChild<ElementRef<HTMLElement>>('grid');
 
   features: Feature[] = [
+    { icon: faPuzzlePiece, title: 'Plugin-driven backend', description: 'The core handles UI, auth, and storage. School-system adapters live as plugins - Schulnetz (via Schulware) ships first-class, others implement the SDK contract.' },
     { icon: faChartLine, title: 'Grades & analytics', description: 'Every grade visualised with averages, trends, and breakdowns. See your trajectory at a glance.' },
     { icon: faCalendarDays, title: 'Agenda & absences', description: 'Schedule, exams, and absence records - synced live, designed to fit on a phone screen.' },
     { icon: faBell, title: 'Push notifications', description: 'New grades, schedule changes, important announcements. Delivered the moment they appear.' },
-    { icon: faPuzzlePiece, title: 'Plugin architecture', description: 'A stable contract lets any school system plug in. Schulware, Example, and more - without touching the core.' },
     { icon: faUsers, title: 'Multi-account', description: 'Switch between profiles in a tap. Built for students juggling more than one identity.' },
     { icon: faPalette, title: 'shadcn-style UI', description: 'Composable primitives, neutral defaults, dark-first. Themeable down to the token - no design-system lock-in.' },
     { icon: faMobileScreen, title: 'iOS · Android · Web', description: 'One Flutter codebase, three first-class targets. Your data follows you everywhere.' },

src/app/components/hero/hero.html

@@ -5,20 +5,20 @@
 
   <div class="hero-content">
     <a href="https://github.com/schulydev/Schuly/releases" target="_blank" rel="noopener" class="hero-pill" #pill>
-      <span class="hero-pill-badge">New</span>
-      <span class="hero-pill-text">Open source · plugin-based architecture</span>
+      <span class="hero-pill-badge">Plugin</span>
+      <span class="hero-pill-text">Schulnetz support out of the box</span>
       <fa-icon [icon]="faArrowRight" class="hero-pill-arrow"></fa-icon>
     </a>
 
     <h1 class="hero-title" #title>
-      The better Schulnetz app.<br />
-      <span class="hero-title-dim">Built in the open.</span>
+      Your school,<br />
+      <span class="hero-title-dim">in one app.</span>
     </h1>
 
     <p class="hero-sub" #sub>
-      Schuly is a modern, mobile-first alternative to the official Schulnetz client.
+      Schuly is an open-source student portal with a plugin-driven backend.
       Grades, agenda, and absences in a fast Flutter app for iOS, Android, and Web -
-      backed by a plugin-driven C# backend that any school system can plug in to.
+      with first-class support for Schulnetz and any other school system that ships a plugin.
     </p>
 
     <div class="hero-actions" #actions>

src/index.html

@@ -7,10 +7,10 @@
   <meta name="theme-color" content="#000000">
   <meta name="color-scheme" content="dark">
 
-  <title>Schuly - The better Schulnetz app | Open-source student portal for iOS, Android & Web</title>
+  <title>Schuly - Open-source student portal · Schulnetz support out of the box</title>
 
-  <meta name="description" content="Schuly is the better Schulnetz - a modern, open-source, mobile-first alternative to the official Schulnetz client. Grades, agenda, absences, and push notifications in a fast Flutter app for iOS, Android, and Web.">
-  <meta name="keywords" content="Schuly, Schulnetz, Schulnetz app, better Schulnetz, Schulnetz alternative, Schulnetz iOS, Schulnetz Android, Schulware, Centerboard, student portal, Schulnoten, Stundenplan, Absenzen, school app, open source Schulnetz, Schulnetz Flutter, KSO, Kantonsschule, Gymnasium, Berufsschule">
+  <meta name="description" content="Schuly is an open-source, plugin-driven student portal for iOS, Android, and Web. Schulnetz is supported out of the box - any other school system plugs in by implementing the Schuly plugin contract.">
+  <meta name="keywords" content="Schuly, Schulnetz, Schulnetz app, Schulnetz alternative, Schulnetz iOS, Schulnetz Android, Schulware, Centerboard, student portal, school CRM, school app, Schulnoten, Stundenplan, Absenzen, open source student portal, Flutter school app, Kantonsschule, Gymnasium, Berufsschule, KSO">
   <meta name="author" content="schulydev">
   <meta name="robots" content="index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1">
   <meta name="googlebot" content="index, follow">
@@ -34,8 +34,8 @@
   <!-- Open Graph -->
   <meta property="og:type" content="website">
   <meta property="og:site_name" content="Schuly">
-  <meta property="og:title" content="Schuly - The better Schulnetz app">
-  <meta property="og:description" content="Open-source, mobile-first alternative to the official Schulnetz client. Grades, agenda, absences, and push notifications - on iOS, Android, and Web.">
+  <meta property="og:title" content="Schuly - Open-source student portal · Schulnetz out of the box">
+  <meta property="og:description" content="Plugin-driven student portal for iOS, Android, and Web. Schulnetz supported out of the box - any school system plugs in via the plugin SDK.">
   <meta property="og:url" content="https://schuly.dev/">
   <meta property="og:locale" content="en_US">
   <meta property="og:locale:alternate" content="de_CH">
@@ -46,8 +46,8 @@
 
   <!-- Twitter / X -->
   <meta name="twitter:card" content="summary_large_image">
-  <meta name="twitter:title" content="Schuly - The better Schulnetz app">
-  <meta name="twitter:description" content="Open-source, mobile-first alternative to the official Schulnetz client. iOS, Android, Web.">
+  <meta name="twitter:title" content="Schuly - Open-source student portal · Schulnetz out of the box">
+  <meta name="twitter:description" content="Plugin-driven student portal for iOS, Android, and Web. Schulnetz supported out of the box.">
   <meta name="twitter:image" content="https://schuly.dev/assets/app_icon.png">
   <meta name="twitter:image:alt" content="Schuly app icon">
 
@@ -58,7 +58,7 @@
     "@type": "WebSite",
     "name": "Schuly",
     "url": "https://schuly.dev/",
-    "description": "The better Schulnetz - open-source, mobile-first alternative to the official Schulnetz client.",
+    "description": "Schuly is an open-source, plugin-driven student portal for iOS, Android, and Web. Schulnetz is supported out of the box.",
     "inLanguage": ["en", "de-CH"],
     "publisher": {
       "@type": "Organization",
@@ -75,10 +75,10 @@
     "@context": "https://schema.org",
     "@type": "MobileApplication",
     "name": "Schuly",
-    "alternateName": ["Schuly App", "Schulnetz App", "The better Schulnetz"],
+    "alternateName": ["Schuly App", "Schulnetz App", "Schulnetz client", "open student portal"],
     "url": "https://schuly.dev/",
     "image": "https://schuly.dev/assets/app_icon.png",
-    "description": "Schuly is the better Schulnetz: a modern, open-source, mobile-first student portal for Schulnetz / Schulware. Grades, agenda, absences, push notifications, multi-account, plugin architecture. iOS, Android, Web.",
+    "description": "Schuly is an open-source, plugin-driven student portal for iOS, Android, and Web. Schulnetz is supported out of the box via the Schulware plugin; any other school system can plug in by implementing the Schuly plugin contract.",
     "applicationCategory": "EducationApplication",
     "applicationSubCategory": "Student portal",
     "operatingSystem": "Android, iOS, Web",
@@ -110,15 +110,16 @@
       "https://schuly.dev/assets/schuly-account-page.png"
     ],
     "featureList": [
+      "Plugin-driven backend (any school system)",
+      "Schulnetz support out of the box (Schulware plugin)",
       "Grades and analytics",
       "Agenda and absences",
       "Push notifications",
-      "Plugin architecture",
       "Multi-account support",
       "OIDC authentication",
       "iOS, Android, and Web"
     ],
-    "keywords": "Schulnetz, Schulware, student portal, Schulnoten, Stundenplan, Absenzen"
+    "keywords": "Schulnetz, Schulware, student portal, plugin architecture, Schulnoten, Stundenplan, Absenzen"
   }
   </script>
 
@@ -133,7 +134,15 @@
         "name": "What is Schuly?",
         "acceptedAnswer": {
           "@type": "Answer",
-          "text": "Schuly is a modern, open-source, mobile-first alternative to the official Schulnetz client. It provides grades, agenda, absences, and push notifications in a fast Flutter app for iOS, Android, and Web."
+          "text": "Schuly is an open-source, plugin-driven student portal for iOS, Android, and Web. The app handles UI, authentication, and storage; school-system integrations live as plugins. Schulnetz is supported out of the box via the Schulware plugin."
+        }
+      },
+      {
+        "@type": "Question",
+        "name": "Does Schuly work with Schulnetz?",
+        "acceptedAnswer": {
+          "@type": "Answer",
+          "text": "Yes. Schulnetz is supported out of the box via the official Schulware plugin, with grades, agenda, absences, exams, and push notifications. Schulnetz is currently the most widely used integration."
         }
       },
       {