| name | DesignOS | ||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| version | 1.0 | ||||||||||||||||||||
| theme | dark | ||||||||||||||||||||
| colors |
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| brandColors |
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| typography |
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| fontWeights |
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| spacing |
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| radius |
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| motion |
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A machine-readable system that defines how marketing and design outputs are created, structured, and validated.
DesignOS combines:
- Design (layout, hierarchy)
- Brand (identity, visuals)
- Voice (tone, communication)
- Vocabulary (language rules)
Into a single system for consistent, scalable output production.
Input (Prompt)
↓
DesignOS System
↓
Structured Output
↓
Validation
↓
Final Output
- High information density
- Low visual noise
- Fast scanning
- Clear hierarchy
- Primary = key actions only
- Accent = highlights and CTAs
- Max 2 accent colors per screen
- No pure white on dark UI
- Minimum contrast ratio 4.5:1
- Max 3 sizes per screen
- Max 2 font families
- Line height: 1.4–1.6
- Avoid excessive weights
Hierarchy:
- Display → Hero
- Heading → Structure
- Body → Content
- Caption → Metadata
Grid:
- Desktop: 12 columns
- Tablet: 8 columns
- Mobile: 4 columns
Spacing:
- 8px base system
- Internal spacing < external spacing
- Consistent padding across components
- Reusable
- Predictable
- Stateless by default
- Motion: 150–300ms
- Subtle transitions only
- Immediate feedback required
- WCAG AA (4.5:1)
- Minimum click target: 44px
- Keyboard navigation required
- Primary colors dominate
- Accent used sparingly
- Avoid heavy gradients
- Clean
- High contrast
- Minimal clutter
- Contextual (not stock-heavy)
- Clear
- Confident
- Human
- Direct
- Short sentences
- Active voice
- No unnecessary jargon
- Simplicity
- Clarity
- Value
- Speed
- UI
- AI-powered
- Workflow
- Component
- System
- Cutting-edge
- Revolutionary
- Next-gen
- Seamless
- Buttons: 1–2 words
- Errors: clear + actionable
All outputs must:
- Follow a defined structure (based on type)
- Apply layout and hierarchy rules (Design System)
- Apply tone and clarity (Voice System)
- Use approved terminology (Vocabulary System)
- Align with brand identity (Brand System)
Deck:
- Cover
- Problem
- Solution
- Results
- CTA
Case Study:
- Problem
- Approach
- Solution
- Results
Report:
- Summary
- Insights
- Data
- Recommendations
Landing Page:
- Hero
- Problem
- Solution
- Features
- CTA
Before publishing, outputs must pass:
- Structure completeness
- Tone consistency
- Vocabulary compliance
- Visual hierarchy clarity
If any rule fails: → Output must be revised
- Must use system tokens
- Must include all states
- Must be reusable across ≥2 contexts
- Add tokens, not overrides
- Avoid hardcoded values
- If everything stands out → nothing stands out
- If structure is inconsistent → output fails
- If language varies → trust is reduced
If content is not structured, it cannot scale.
DesignOS introduces constraints so AI can produce consistent, high-quality outputs across any format.