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openapi: 3.0.3
info:
title: Trillboards OpenRTB 2.6 Extension Schema Reference
version: 2026-03-v1
description: |
Schema reference for Trillboards' proprietary OpenRTB 2.6 bid request extensions.
This is NOT a bid endpoint specification — it documents the SIGNALS injected
into every bid request sent to DSPs so engineers can build bidding algorithms
that leverage Trillboards' unique audience intelligence.
## How to Use This Document
When Trillboards sends a bid request to your DSP, it includes standard OpenRTB 2.6
fields plus the proprietary extensions documented here. Your bidding algorithm can
use these signals to bid higher on high-value inventory.
## Extension Namespaces
| Namespace | What It Contains | Freshness |
|-----------|-----------------|-----------|
| `ext.trillboards` | Real-time audience signals from FEIN edge AI | 10-30 seconds |
| `ext.trb.vas` | Verified Attention Seconds (historical quality) | 7-day rolling |
| `ext.trb.intent` | Purchase intent from speech analysis | 10-30 seconds |
| `ext.trb.weather` | Contextual weather conditions | 60-minute cache |
| `ext.trb.foot_traffic` | Venue occupancy and traffic | 10-30 seconds |
| `ext.trillboards_contract` | Signal quality assurance | Per-request |
| `user.data[]` | IAB Audience Taxonomy 1.1 segments + seller-defined | 10-30 seconds |
## Signal Sources
- **FEIN Edge AI**: On-device ML Kit (face detection, gaze tracking) + YAMNet TFLite (audio classification). Runs on the CTV tablet, never sends raw audio/video off-device.
- **VAS Engine**: Verified Attention Seconds computed from historical FEIN measurements, stored in PostgreSQL attention_ledger.
- **Intent Graph**: Speech-derived purchase intent from YAMNet audio scene classification + keyword detection. On-device only.
- **Weather Service**: OpenWeatherMap data cached in Redis with 60-minute TTL.
- **Census ACS**: US Census American Community Survey neighborhood demographics by geohash.
## Privacy
- All audience signals are aggregated/anonymized — no PII in bid requests
- Face detection counts faces, does NOT identify individuals
- Emotion analysis uses facial expression classification, NOT facial recognition
- Audio classification identifies sound TYPES (speech, music, noise), does NOT record or transmit audio
- All processing happens on-device (edge AI) — raw sensor data never leaves the device
externalDocs:
description: Executable OpenRTB, VAST, FEIN, OMSDK, and telemetry routes
url: https://api.trillboards.com/docs/openapi/programmatic-api.yaml
contact:
name: Trillboards Developer Support
email: developers@trillboards.com
license:
name: Proprietary
servers:
- url: https://api.trillboards.com
description: Production
paths:
/openrtb/v2/bid:
post:
operationId: doohBidRequest
summary: OpenRTB 2.6 DOOH bid request (outbound to DSPs)
description: |
This documents the bid request Trillboards SENDS to DSPs.
It is included here for schema reference — the actual bid endpoint
is on the DSP side, not on Trillboards.
The request body shows the full structure with all extension namespaces.
For executable Trillboards endpoints, use the Programmatic & FEIN API spec.
tags: [Bid Request Schema]
requestBody:
content:
application/json:
schema:
$ref: '#/components/schemas/DOOHBidRequest'
responses:
'200':
description: DSP bid response (standard OpenRTB)
x-related-specs:
- name: Programmatic & FEIN API
url: https://api.trillboards.com/docs/openapi/programmatic-api.yaml
description: Live executable endpoints for bidding, VAST, FEIN, OMSDK, and telemetry
tags:
- name: Bid Request Schema
description: OpenRTB 2.6 DOOH bid request with Trillboards extensions
components:
schemas:
DOOHBidRequest:
type: object
description: Full OpenRTB 2.6 DOOH bid request with all Trillboards extensions
properties:
id:
type: string
format: uuid
description: Unique bid request ID
imp:
type: array
items:
$ref: '#/components/schemas/Impression'
dooh:
$ref: '#/components/schemas/DOOHObject'
device:
$ref: '#/components/schemas/Device'
user:
$ref: '#/components/schemas/User'
source:
$ref: '#/components/schemas/Source'
regs:
$ref: '#/components/schemas/Regs'
at:
type: integer
enum: [1]
description: "Auction type. Always 1 (first price)"
tmax:
type: integer
default: 500
description: Maximum response time in milliseconds
cur:
type: array
items:
type: string
default: ["USD"]
ext:
$ref: '#/components/schemas/BidRequestExt'
BidRequestExt:
type: object
description: Top-level bid request extensions
properties:
protocol:
type: string
example: "OpenRTB 2.6"
trillboards:
$ref: '#/components/schemas/TrillboardsAudienceExt'
trb:
$ref: '#/components/schemas/TrbNamespace'
trillboards_contract:
$ref: '#/components/schemas/ContractExt'
TrillboardsAudienceExt:
type: object
description: |
Real-time audience intelligence from FEIN edge AI sensors.
Updated every 10-30 seconds. These signals are MEASURED, not estimated.
Unlike CTV viewability which uses probabilistic models, Trillboards uses
on-device computer vision (ML Kit) and audio classification (YAMNet TFLite)
to provide deterministic audience data.
properties:
attention_score:
type: number
minimum: 0
maximum: 1
description: |
Fraction of detected faces actively looking at the screen.
0.0 = nobody looking, 1.0 = everyone looking.
Measured via gaze detection, NOT self-reported or probabilistic.
example: 0.72
audience_count:
type: number
description: Average number of faces detected during current measurement window
example: 4.2
crowd_density:
type: integer
description: Peak face count observed in current window (max concurrent viewers)
example: 8
ad_receptivity:
type: number
minimum: 0
maximum: 1
description: |
Audio-derived venue receptivity score. Quiet/focused environments
score higher. Based on YAMNet ambient sound classification
(NOT microphone recording — classifies sound types only).
example: 0.85
emotional_engagement:
type: number
minimum: 0
maximum: 1
description: |
Composite emotional engagement score from facial expression analysis.
Higher = more engaged (positive or negative reaction to content).
Does NOT identify individuals — uses edge-only expression classification.
example: 0.58
mood:
type: string
description: Dominant venue mood from audio/visual analysis
enum: [energetic, calm, focused, social, neutral]
example: "social"
estimated_occupancy:
type: integer
description: Estimated venue occupancy (extrapolated from visible faces + venue capacity)
example: 25
avg_dwell_ms:
type: number
description: Average time (milliseconds) a face stays in the camera's field of view
example: 8400
group_composition:
type: object
description: |
Audience composition breakdown by demographic bucket.
Derived from facial feature analysis (age range, gender estimation).
NOT facial recognition — no identity resolution.
properties:
adults:
type: integer
children:
type: integer
seniors:
type: integer
screen_engagement:
type: number
minimum: 0
maximum: 1
description: Combined engagement metric (attention + emotion + dwell)
example: 0.65
audience_reaction:
type: string
description: Dominant audience reaction to current content
enum: [positive, neutral, negative, mixed]
example: "positive"
signals_age_ms:
type: integer
description: |
Milliseconds since last FEIN measurement update.
Lower = fresher signals. Typical: 10,000-30,000ms.
If > 120,000ms, signals may be stale (screen offline or camera occluded).
example: 15000
reliability_score:
type: number
minimum: 0
maximum: 1
description: |
Screen reliability score from unified telemetry.
Factors: uptime, heartbeat regularity, GPS accuracy, FEIN measurement frequency.
example: 0.94
audience_quality:
type: number
minimum: 0
maximum: 1
description: |
Audience data quality score. High = rich FEIN signals with high confidence.
Low = limited or stale audience data.
example: 0.87
screen_quality_composite:
type: number
minimum: 0
maximum: 1
description: Composite quality score combining reliability + audience quality + geo accuracy
example: 0.91
TrbNamespace:
type: object
description: Trillboards extension sub-namespaces
properties:
vas:
$ref: '#/components/schemas/VASExt'
intent:
$ref: '#/components/schemas/IntentExt'
weather:
$ref: '#/components/schemas/WeatherExt'
foot_traffic:
$ref: '#/components/schemas/FootTrafficExt'
VASExt:
type: object
description: |
Verified Attention Seconds — historical attention quality metrics
for this screen. Based on 7-day rolling data from the attention_ledger.
VAS = face_count * attention_score * dwell_seconds. It captures the TOTAL
attention delivered, not just whether someone was present. A screen with
3 attentive viewers for 10 seconds scores higher than 10 distracted
viewers for 1 second.
properties:
pricing_model:
type: string
enum: [vas]
description: Always "vas" — indicates attention-based pricing is available
predicted_vas:
type: number
description: Predicted VAS for the next impression based on historical patterns
example: 1.85
historical_vas_avg:
type: number
description: Average VAS over the past 7 days
example: 1.85
median_vas:
type: number
description: Median VAS (more robust to outliers than mean)
example: 1.62
p90_vas:
type: number
description: 90th percentile VAS — the quality floor for top 10% of measurements
example: 3.45
vas_floor:
type: number
description: Minimum VAS threshold for quality-gated pricing
example: 0.05
vas_measurements_7d:
type: integer
description: Number of VAS measurements in the past 7 days (data density)
example: 2450
avg_face_count:
type: number
description: Average face count across measurements
example: 3.2
avg_attention_score:
type: number
minimum: 0
maximum: 1
description: Average attention score across measurements
example: 0.71
last_measurement:
type: string
format: date-time
description: Timestamp of most recent VAS measurement
IntentExt:
type: object
description: |
Purchase intent signals derived from ambient audio classification.
YAMNet TFLite classifies audio SCENES (not speech content) on-device.
Combined with visual shopping signals (bag detection) and demographic
context to compute a composite intent score.
Higher intent_score = audience is more likely to make a purchase.
DSPs can bid higher when purchase_stage is READY_TO_BUY or COMPARING.
properties:
score:
type: number
minimum: 0
maximum: 1
description: |
Composite purchase intent score (0-1).
Weighted combination of verbal intent, brand mentions, price inquiry,
shopping activity, bag detection, income match, emotion, and engagement.
example: 0.72
purchase_stage:
type: string
enum: [READY_TO_BUY, COMPARING, CONSIDERING, BROWSING, NONE]
description: |
Classified purchase funnel stage based on behavioral signals.
- READY_TO_BUY: High intent + brand mentions + price inquiry (score >= 0.7)
- COMPARING: Active comparison shopping (score 0.5-0.7)
- CONSIDERING: Interest shown but no purchase signals (score 0.3-0.5)
- BROWSING: Casual browsing, low intent (score 0.1-0.3)
- NONE: No purchase intent detected (score < 0.1)
example: "COMPARING"
categories:
type: array
description: Detected product/service interest categories
items:
type: object
properties:
category:
type: string
description: Product/service category name
source:
type: string
description: Signal source (speech, visual, contextual)
confidence:
type: number
example:
- category: "athletic_apparel"
source: "speech"
confidence: 0.82
- category: "sports_nutrition"
source: "contextual"
confidence: 0.65
brand_mentions:
type: boolean
description: Whether brand names were detected in ambient audio
example: true
brand_count:
type: integer
description: Number of distinct brand mentions detected
example: 2
audience_size:
type: integer
description: Current audience size (face count) when intent was measured
example: 4
should_trigger:
type: boolean
description: Whether intent score is high enough to trigger premium ad swap
example: true
WeatherExt:
type: object
description: |
Contextual weather data for the screen's location.
Cached in Redis with 60-minute TTL from OpenWeatherMap.
DSPs use weather for contextual targeting (e.g., ice cream ads when hot,
umbrella ads when raining).
properties:
temp_f:
type: number
description: Current temperature in Fahrenheit
example: 78.5
feels_like_f:
type: number
description: Feels-like temperature accounting for humidity and wind chill
example: 82.1
humidity:
type: number
description: Relative humidity percentage (0-100)
example: 65
condition:
type: string
description: Weather condition description
example: "partly_cloudy"
uv_index:
type: number
description: UV index (0-11+)
example: 6
wind_mph:
type: number
description: Wind speed in miles per hour
example: 8.5
is_raining:
type: boolean
description: Whether it is currently raining at the screen location
example: false
temp_segment:
type: string
enum: [hot, warm, cool, cold]
description: |
Temperature classification for easy targeting:
- hot: >= 85F
- warm: 65-84F
- cool: 45-64F
- cold: < 45F
example: "warm"
FootTrafficExt:
type: object
description: |
Real-time venue foot traffic metrics derived from FEIN audience sensing.
Higher traffic = more impressions = higher value for advertisers.
properties:
current_audience:
type: integer
description: Current number of people detected (face count, rounded)
example: 6
estimated_occupancy:
type: integer
description: Estimated total venue occupancy (extrapolated)
example: 25
avg_dwell_seconds:
type: integer
description: Average dwell time in seconds
example: 8
traffic_tier:
type: string
enum: [very_low, low, medium, high, very_high]
description: |
Traffic classification for easy targeting:
- very_high: >= 50 people
- high: 20-49 people
- medium: 8-19 people
- low: 3-7 people
- very_low: < 3 people
example: "medium"
estimated_hourly_impressions:
type: integer
description: Projected impressions per hour based on face turnover rate
example: 180
ContractExt:
type: object
description: |
Signal quality assurance contract. Tells DSPs how complete and
reliable the signals in this bid request are. If valid=false,
some required fields are missing (but the request is still valid OpenRTB).
properties:
version:
type: string
description: Contract schema version
example: "2026-03-v1"
valid:
type: boolean
description: Whether all required fields passed validation
example: true
required_field_coverage_pct:
type: number
description: Percentage of required fields that are present and valid
example: 95.5
error_count:
type: integer
description: Number of validation errors (missing required fields)
example: 0
warning_count:
type: integer
description: Number of validation warnings (recommended fields missing)
example: 2
errors:
type: array
items:
type: object
properties:
field:
type: string
message:
type: string
warnings:
type: array
items:
type: object
properties:
field:
type: string
message:
type: string
User:
type: object
description: |
User object containing audience taxonomy segments.
DOOH does not have individual user identification — segments
represent the aggregate audience at the screen location.
properties:
data:
type: array
items:
$ref: '#/components/schemas/UserData'
UserData:
type: object
description: |
IAB Audience Taxonomy 1.1 segments and seller-defined context segments.
Three data sources may be present in user.data[]:
1. **trillboards-audience**: Real-time audience segments from FEIN edge AI
2. **trillboards-census**: US Census ACS neighborhood demographics
3. **trillboards-seller-defined**: Seller-defined context segments (venue, traffic, dwell, daypart)
properties:
id:
type: string
description: Data provider identifier
enum: [trillboards-audience, trillboards-census, trillboards-seller-defined]
name:
type: string
description: Human-readable data source name
segment:
type: array
items:
$ref: '#/components/schemas/Segment'
ext:
type: object
properties:
segtax:
type: integer
description: "Segment taxonomy. 4 = IAB Audience Taxonomy 1.1"
example: 4
source:
type: string
description: Signal source method
enum: [deterministic, census_acs_2023, seller_defined]
method:
type: string
description: Measurement method used
enum: [edge_ai_vision, neighborhood_demographics, contextual]
Segment:
type: object
properties:
id:
type: string
description: Segment identifier (IAB taxonomy ID or seller-defined)
name:
type: string
description: Human-readable segment name
value:
type: string
IABSegmentReference:
type: object
description: |
Reference table of IAB Audience Taxonomy 1.1 segment IDs used by Trillboards.
### Income Segments
| ID | Name |
|-----|------|
| 1001 | High Income |
| 1002 | Upper-Middle Income |
| 1003 | Middle Income |
| 1004 | Lower-Middle Income |
| 1005 | Low Income |
### Lifestyle Segments
| ID | Name |
|-----|------|
| 2001 | Business Professional |
| 2002 | Student |
| 2003 | Fitness Enthusiast |
| 2004 | Luxury Shopper |
| 2005 | Tech Savvy |
| 2006 | Outdoor Active |
| 2007 | Foodie |
| 2008 | Health Conscious |
| 2009 | Parent |
| 2010 | Commuter |
| 2011 | Tourist |
| 2012 | Nightlife |
| 2013 | Pet Owner |
| 2014 | Gamer |
| 2015 | Reader |
| 2016 | Eco-Conscious |
| 2017 | Fashion Forward |
| 2018 | DIY/Home Improvement |
| 2019 | Music Lover |
| 2020 | Sports Fan |
### Purchase Intent Segments
| ID | Name |
|-----|------|
| 3001 | High Purchase Intent |
| 3002 | Medium Purchase Intent |
| 3003 | Low Purchase Intent |
SellerDefinedSegmentReference:
type: object
description: |
Seller-defined context segments in the `trillboards-seller-defined` data object.
These are included in `user.data[]` with `ext.segtax` omitted (seller-defined taxonomy).
### Venue Segments (trb_vn_*)
| ID | Name | Matches |
|-----|------|---------|
| trb_vn_001 | venue:fitness_gym | gym, fitness, workout, crossfit |
| trb_vn_002 | venue:restaurant_casual | casual restaurant, diner |
| trb_vn_003 | venue:restaurant_quick_service | QSR, fast food, takeout |
| trb_vn_004 | venue:bar_nightlife | bar, nightlife, club, pub, lounge |
| trb_vn_005 | venue:salon_beauty | salon, beauty, spa |
| trb_vn_006 | venue:barber_shop | barber |
| trb_vn_007 | venue:retail_general | retail, shopping, mall |
| trb_vn_008 | venue:retail_convenience | convenience, gas station |
| trb_vn_009 | venue:office_lobby | office, cowork, business |
| trb_vn_010 | venue:healthcare_waiting_room | clinic, medical, hospital, pharmacy |
| trb_vn_011 | venue:education_campus | campus, college, university, school |
| trb_vn_012 | venue:hotel_hospitality | hotel, hospitality, resort |
| trb_vn_013 | venue:transit_hub | transit, station, airport, terminal |
| trb_vn_014 | venue:entertainment | cinema, theater, arcade, event |
| trb_vn_015 | venue:residential_common | residential, apartment, condo, lobby |
### Geo Segments (trb_geo_*)
| ID | Name |
|-----|------|
| trb_geo_001 | geo:country_us |
| trb_geo_002 | geo:state_ca |
| trb_geo_003 | geo:state_ny |
| trb_geo_004 | geo:state_tx |
| trb_geo_005 | geo:city_tier_1 |
### Traffic Tier Segments (trb_trf_*)
| ID | Name | Threshold |
|-----|------|-----------|
| trb_trf_001 | traffic:very_low | < 3 people |
| trb_trf_002 | traffic:low | 3-7 people |
| trb_trf_003 | traffic:medium | 8-19 people |
| trb_trf_004 | traffic:high | 20-49 people |
| trb_trf_005 | traffic:very_high | >= 50 people |
### Dwell Time Segments (trb_dwl_*)
| ID | Name | Threshold |
|-----|------|-----------|
| trb_dwl_001 | dwell:very_short | < 3 seconds |
| trb_dwl_002 | dwell:short | 3-7 seconds |
| trb_dwl_003 | dwell:medium | 7-15 seconds |
| trb_dwl_004 | dwell:long | > 15 seconds |
### Daypart Segments (trb_dpt_*)
| ID | Name | Hours (UTC) |
|-----|------|-------------|
| trb_dpt_001 | daypart:morning | 05:00-10:59 |
| trb_dpt_002 | daypart:midday | 11:00-13:59 |
| trb_dpt_003 | daypart:afternoon | 14:00-17:59 |
| trb_dpt_004 | daypart:evening | 18:00-22:59 |
| trb_dpt_005 | daypart:late_night | 23:00-04:59 |
### Quality Flags (trb_qly_*)
| ID | Name | Meaning |
|-----|------|---------|
| trb_qly_001 | quality:geo_verified | Screen has GPS coordinates |
| trb_qly_002 | quality:edge_sensed_audience | Real-time FEIN audience data present |
| trb_qly_003 | quality:floor_defined | Publisher floor price is set |
Impression:
type: object
properties:
id:
type: string
tagid:
type: string
description: Screen MongoDB ID
bidfloor:
type: number
description: Floor price in CPM
bidfloorcur:
type: string
default: "USD"
secure:
type: integer
default: 1
dt:
type: integer
description: Estimated fulfillment timestamp (epoch seconds)
qty:
type: object
description: DOOH impression quantity/multiplier (OpenRTB 2.6)
properties:
multiplier:
type: number
description: Impression multiplier for DOOH audience sizing
sourcetype:
type: integer
enum: [2]
description: "2 = publisher-provided"
vendor:
type: string
example: "trillboards"
banner:
type: object
properties:
w:
type: integer
h:
type: integer
format:
type: array
items:
type: object
properties:
w:
type: integer
h:
type: integer
pos:
type: integer
description: "1 = above the fold (always for DOOH)"
video:
type: object
properties:
mimes:
type: array
items:
type: string
minduration:
type: integer
maxduration:
type: integer
protocols:
type: array
items:
type: integer
w:
type: integer
h:
type: integer
startdelay:
type: integer
placement:
type: integer
linearity:
type: integer
skip:
type: integer
DOOHObject:
type: object
description: OpenRTB 2.6 DOOH object (top-level, replaces site/app)
properties:
id:
type: string
name:
type: string
venuetype:
type: array
items:
type: string
description: OpenOOH Venue Taxonomy v1.2 IDs
venuetypetax:
type: integer
enum: [1]
description: "1 = OpenOOH Venue Taxonomy"
publisher:
type: object
properties:
id:
type: string
name:
type: string
domain:
type: string
cat:
type: array
items:
type: string
domain:
type: string
keywords:
type: string
Device:
type: object
properties:
devicetype:
type: integer
enum: [8]
description: "8 = Digital Out of Home (DOOH) per OpenRTB 2.6"
ua:
type: string
make:
type: string
model:
type: string
os:
type: string
osv:
type: string
connectiontype:
type: integer
w:
type: integer
h:
type: integer
ifa:
type: string
description: Publisher-provided device ID (screen ID) for frequency capping
ifa_type:
type: string
enum: [ppid]
description: Publisher-provided ID type
geo:
type: object
properties:
lat:
type: number
lon:
type: number
type:
type: integer
description: "1 = GPS"
country:
type: string
region:
type: string
city:
type: string
zip:
type: string
eids:
type: array
description: Extended device identifiers (IAB recommended for DOOH)
items:
type: object
properties:
source:
type: string
uids:
type: array
items:
type: object
properties:
id:
type: string
atype:
type: integer
description: "501 = publisher-assigned device ID"
Source:
type: object
properties:
fd:
type: integer
description: "1 = exchange is final decision maker"
tid:
type: string
description: Transaction/request ID
schain:
type: object
description: Supply chain transparency
properties:
complete:
type: integer
description: "1 = all nodes represented"
nodes:
type: array
items:
type: object
properties:
asi:
type: string
sid:
type: string
rid:
type: string
name:
type: string
domain:
type: string
hp:
type: integer
ver:
type: string
Regs:
type: object
properties:
coppa:
type: integer
default: 0
gdpr:
type: integer
default: 0
description: DOOH is generally not subject to GDPR (no personal data)