💡 Empowering artisans to tell their stories, showcase crafts, and connect with global markets using AI.
KalaSaarthi (कला सारथी) is an AI-powered marketplace assistant that empowers Indian artisans by bridging traditional craftsmanship with modern digital selling.
The platform helps artisans:
- Showcase their craft with AI-generated product stories.
- Improve product photography with smart suggestions.
- Reach global audiences through multilingual content & SEO optimization.
- Stay competitive with AI-driven trend insights.
✨ The goal is to preserve cultural heritage while enabling artisans to thrive in the global e-commerce economy.
India’s artisan community — from handloom weavers in Varanasi to terracotta sculptors in West Bengal — preserves centuries-old cultural heritage.
Yet, artisans face systemic challenges in the digital era:
- Digital Gap 🖥️ – Many artisans lack the skills to market products online.
- Discoverability Issue 🔍 – Their authentic work is overshadowed by mass-produced goods.
- Storytelling Barrier 📖 – Artisans often cannot communicate the rich cultural history behind their crafts in a ways modern consumers.
- Market Limitation 🛒 – Sales are restricted to local fairs or buyers, missing out on global e-commerce audiences.
KalaSaarthi is an AI-powered marketplace assistant that bridges traditional craftsmanship with modern digital selling through:
-
AI Storytelling Generator 🖋️
Converts artisan interviews (audio/text) into compelling product descriptions, origin stories, and marketing content in multiple languages (English + local language). -
Smart Product Photography Aid 📸
Guides artisans to take better photos with their phones using AI prompts and real-time feedback on lighting, angles, and backgrounds suggestions. -
Trend Mapper 📊
Analyzes e-commerce trends and suggest which colors, styles, and product variations are in demand globally. -
Marketplace Optimizer 🔎
Generates SEO-friendly titles, hashtags, and categroy tags for platforms like Etsy, Amazon, and Instagram. -
Automated Multilingual Content 🌍
Creates translated, culturally relevant posts for social media to help artisans reach global buyers. -
Buyer-Story Connect 🔗
Attaches a QR code to each product linking to a short video or text about the artisan & craft process story,generated automatically from AI interviews.
By combining AI with artisan heritage, KalaSaarthi helps:
- ✨ Preserve cultural traditions through digital storytelling.
- 🌍 Expand artisan reach from local bazaars to global marketplaces.
- 📈 Increase income by aligning crafts with real market trends.
- 🤝 Build buyer trust through transparent, authentic narratives.
- 🚀 Empower artisans with digital-first tools to thrive in the modern economy.
Artisan joins via WhatsApp or Web App and sets preferred language.
| WhatsApp Mockup | Web App Mockup |
|---|---|
 |
 |
Artisans uploads a photo of the craft.
A short product story or description is added.
Artisan provides name, city, and introduction.
Craft creation process is described.
Click on generate button to generate the product details.
AI generates titles, descriptions, hashtags, artisan intro & craft process.
Description can be translated into Hindi (or other supported languages).
AI suggests trending colors, styles, and variations based on the product and target market location.
Final introduction + process is encoded into a QR code for buyers.
- Exports ready-to-upload content for Instagram, Etsy, or Amazon.
- Generates QR code linking to the artisan's story page.
- Monthly report: "Your best-selling product style", "Top keywords buyers used".
- Micro-lessons: "3 tips to package your product for overseas shipping"
| Feature | Description |
|---|---|
| 🖼️ Image Upload | Upload product images for AI understanding |
| ✍️ Product Story | Auto-generate creative & emotional stories |
| 👤 Artisan Details | AI introduces artisans professionally |
| 🧵 Craft Process | Expand or refine craft-making details |
| 🌐 Translation | Convert descriptions into local languages |
| 📊 Trend Suggestions | Get dynamic style/color/market insights |
| 🔗 QR Code | Share artisan & process details with a scan |
| 🎨 Polished UI | Clean, responsive design for mobile + desktop |
Our solution is designed cloud-native, ensuring scalability, reliability, and cost-effectiveness.
- Flutter
- Android-first approach for artisans (mobile-friendly).
- PWA support for web users → no installation needed.
- WhatsApp Bot (via Twilio/Meta BSP)
- Ultra-low-barrier adoption → artisans can interact via WhatsApp itself.
✅
- Cloud Run (FastAPI/Node.js)
- Lightweight, auto-scalable API endpoints for chat, product photo processing, and text generation.
- Vertex AI – Gemini 1.5 Pro/Flash
- Generates product storytelling, professional descriptions, translations.
- Summarizes artisan interviews into structured, market-ready text.
- Analyzing global + local trends from e-commerce data (via API).
- Vertex AI Vision
- Checks photo quality, suggests backgrounds.
- Vertex AI Search / RAG
- Pulling latest market trends from curated sources.
- Speech-to-Text API
- Converts artisan’s spoken inputs into structured text.
- Translation API
- Provides multilingual content (Indian + global languages).
✅
- Firestore
- Stores artisan profiles, product metadata.
- Cloud Storage
- Manages images, audio files, and generated media (QR codes, videos).
- Cloud SQL (optional)
- Marketplace analytics, structured queries.
✅
- Cloud Functions
- Automates QR code generation & media processing.
- Cloud Scheduler + Pub/Sub
- Pushes weekly trend updates to artisans automatically.
- Secret Manager
- Keeps API keys safe.
- DLP API
- Redacts personal/sensitive data before storage or processing.
✅
📂 KalaSaarthi/
┣ 📂 .streamlit/
┃ ┗ 📄 config.toml # Streamlit app settings (theme, layout, etc.)
┣ 📂 .venv/
┃ ┗ ... # Virtual environment (not included in Git)
┣ 📂 assets/
┃ ┗ 📄 architecture.png # System diagrams, mockups, and static assets
┣ 📂 modules/ # Modular Python files for features
┃ ┣ 📄 init.py # Marks this folder as a Python package
┃ ┣ 📄 speech_to_text_gcp.py # Google Cloud Speech-to-Text integration
┃ ┗ 📄 vision_feedback_gcp.py # Vision AI feedback & photo quality checks
┣ 📂 styles/
┃ ┗ 📄 style.css # Custom CSS for professional UI design
┣ 📂 screenshots/
┃ ┗ 📄 ui1.png → ui9.png # Workflow screenshots used in README
┣ 📄 app.py # Main Streamlit application (UI + core logic)
┣ 📄 gemini_fallback.py # Gemini AI fallback handling when credits are low
┣ 📄 speech_to_text_main.py # Entry point for audio → text processing
┣ 📄 requirements.txt # Python dependencies list
┗ 📄 README.md # Project documentation
git clone https://github.com/username/kalasaarthi.git cd kalasaarthi
pip install -r requirements.txt
streamlit run app.py
Our MVP focuses on artisan onboarding, AI-assisted content generation, and QR-based storytelling.
The next phase will add advanced, market-ready capabilities:
- Convert uploaded product photos + artisan narration into short promotional videos.
- AI auto-generates captions, background music, and subtitles in local languages.
- Dynamic pricing suggestions based on demand, market trends, and competitor analysis.
- Ensures artisans can price competitively while maximizing profit margins.
- Seamless integration with Google Shopping, Amazon, Etsy APIs.
- Auto-upload product listings (titles, descriptions, hashtags, pricing) with one click.
- Micro-lessons: “How to Sell Better Online” delivered in local languages.
- Lessons adapt to artisan progress & sales performance.
- Each craft gets a tamper-proof digital certificate of authenticity.
- Buyers can verify origin, artisan identity, and production details via QR scan.
This project was conceptualized, designed, and developed entirely solo as part of the Google Gen AI Hackathon 2025.
Developer: ADIL KHAN
- 💡 Ideation & UX Design
- 🧑💻 Full-stack Development (Frontend + Backend)
- 🤖 AI/ML Integration with Google Cloud Vertex AI
- 📝 Documentation & Presentation