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REI Toolkit

A network of fast, free, privacy-friendly real estate investor calculators, anchored on the original BRRRR (Buy · Rehab · Rent · Refinance · Repeat) calculator. Estimate deals instantly in the browser — no signup, no spreadsheet.

The five tools cross-link to each other so a single visit can flow from rehab budgeting → deal analysis → financing, which drives pageviews for ad revenue and leaves room for course/affiliate promotion.

Tools

Tool Path What it does
Hub / Landing page linking all tools + course promo + ad slots
BRRRR Calculator /brrrr/ Cash left in deal, cash flow, cash-on-cash after refinance
Rental Cash Flow /rental/ Monthly cash flow, NOI, cap rate, cash-on-cash
Fix & Flip /flip/ 70% rule max offer, all-in costs, net profit, ROI, annualized ROI
Mortgage & Refi /mortgage/ Payment, total interest, extra-payment payoff, refi break-even
Rehab Cost Estimator /rehab/ Room-by-room budget, contingency buffer, cost per sq ft

Design

Editorial-technical look inspired by readme.com: deep-navy "doc-tab" hero cards with a blueprint grid, electric-blue accent, Clash Display (headings) + Satoshi (body) + Geist Mono (eyebrows/code), and full light/dark themes.

Structure

build_site.py             # shared template helpers (head, header, hero, field, ads, footer…)
build_pages.py            # page generators — run to (re)build all 6 HTML files
vercel.json               # Vercel hosting config
netlify.toml              # Netlify hosting config
public/                   # ← the actual website (host this folder)
  index.html              # hub homepage (generated)
  assets/
    site.css              # shared design system (Clash Display + Satoshi + Geist Mono, light/dark)
    site.js               # shared runtime: REI helpers, theme toggle, mobile nav, analytics
  brrrr/   index.html + brrr.js
  rental/  index.html + rental.js
  flip/    index.html + flip.js
  mortgage/index.html + mortgage.js
  rehab/   index.html + rehab.js
  robots.txt

All internal links are relative, so the site works from any host or sub-path. Shared chrome (nav, footer, cross-links) is generated from a single source of truth in build_site.py / build_pages.py.

Edit templates, not output. The public/**/index.html files are generated. Edit build_pages.py / build_site.py and rebuild. site.css and the *.js math files are hand-written — edit those directly. Full details in DEVELOPMENT.md.

Run locally

python3 build_pages.py          # build the HTML from the Python templates
cd public && python3 -m http.server 8000
# open http://localhost:8000

No dependencies — the generators use only the Python standard library.

Documentation

Doc Covers
DEVELOPMENT.md Complete build & maintenance reference — architecture, conventions, recipes, QA, troubleshooting. Read this to maintain the project solo.
DEPLOY_VERCEL.md Step-by-step Vercel deployment (Git integration + CLI), custom domains.
ANALYTICS_AND_ADS.md Plausible / GA4 traffic analytics + Google AdSense setup + affiliate/FTC compliance.
PUBLISHING_GUIDE.md The broader monetization plan (ad revenue, affiliate lending/refi, Pro features).

Deploy

Static site — host the public/ folder on Vercel (vercel.json preconfigured; see DEPLOY_VERCEL.md), Netlify (netlify.toml preconfigured), Cloudflare Pages, or GitHub Pages. Always run python3 build_pages.py and commit the regenerated public/ before deploying.

Monetization (architecture in place)

  • Ad slots — placeholder containers ready for AdSense/Ezoic/direct sponsors: leaderboard (hub), 300×250 rectangle (each calculator sidebar), and in-content inline banners. Placeholders auto-hide once real ad code is dropped in. See ANALYTICS_AND_ADS.md.
  • Resources box on every calculator with rel="sponsored noopener" affiliate links + FTC disclaimers.
  • Course promo slot on the hub, wired with click tracking.
  • Cross-tool links throughout to maximize pageviews.

Analytics

Each page ships with a Plausible tag and is GA4-ready via REI.track() and data-analytics-event attributes. Swap the placeholder data-domain (rei-toolkit.example.com) in build_site.py for your real domain before launch.

Disclaimer

Estimates only — not financial, legal, or tax advice. Verify all figures with your lender, accountant, and contractor.

License

MIT

About

Fast, free BRRR real estate deal calculator — buy, rehab, rent, refinance, repeat.

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