Repository Purpose: Central private archive and operational log for Dilly’s Trading Co.’s core internal documents. These materials define the company’s outreach systems, service offerings, brand voice, processes, and automation workflows.
Owner: Dillon Bowen
Location: Minneapolis, MN
Status: Confidential | Internal Use Only
This repository logs and preserves the complete set of uploaded operational documents. Each document is summarized below with its scope, structure, and primary use cases. Full original PDFs are retained in the source system; this repo provides searchable text-based references, indexes, and quick-reference guides derived from them.
| # | Document | Pages | Primary Focus | Key Deliverable |
|---|---|---|---|---|
| 1 | Cold Outreach DM Sequences | 18 | Multi-touch outreach for 3 ICPs across LinkedIn, Email, SMS/Fiverr | 9 complete sequences with templates, personalization variables, and strict rules |
| 2 | Feature & Benefit Breakdown | 11 | Translation of every feature into client benefits and "so what" outcomes | Tiered pricing tables for Hospitality Launch Package + company-level advantages |
| 3 | Service Menu & Offer Guide | 5 | Full menu of services, tiers, pricing, and how we work | Hospitality, E-commerce, and AI Prompt Engineering packages with a la carte add-ons |
| 4 | Brand Voice Document | 8 | Definitive voice guidelines for all communications | 5 Voice Attributes, Context Dial, Writing Rules, words to use/avoid |
| 5 | Welcome Email Sequence | 12 | 21-day nurture sequence for lead magnet subscribers | 7-email sequence with subject lines, body copy, CTAs, and suppression rules |
| 6 | Standard Operating Procedures (SOP) | 15 | End-to-end operational governance | 15 SOPs covering lead intake through project close, retention, and escalation |
| 7 | Workflow Automation Map | 15 | 8 end-to-end automated workflows + tech stack | Triggers, automated/manual steps, tools, founder time estimates for each workflow |
- For Outreach: Reference Cold Outreach DM Sequences and Brand Voice.
- For Service Delivery: Use Feature & Benefit Breakdown + Service Menu.
- For Onboarding & Delivery: Follow SOPs and Workflow Automation Map.
- For Nurture: Deploy Welcome Email Sequence.
- For Consistency: Always align with Brand Voice Document.
All documents were uploaded as source material and logged here on 2026-05-17 for version control, searchability, and operational reference.
Next Steps: Future commits will add extracted full text versions, prompt libraries derived from these, or updated SOPs as they evolve.
Confidential — Dilly’s Trading Co. | Minneapolis, MN | dillystradingco.com