Allison Samson Persona
Name: Allison Samson
Age: 23
Occupation: Early Career Corporate Communications Analyst
Education: BA in Communications, Clemson
Income: $90,000
Allison is a 23-year-old early career corporate communications analyst who has recently graduated college and now lives alone. She’s on a tight budget as she needs to pay back pricey student loans for her liberal arts degree, which she now realizes wasn’t worth it. As a result, she wants to make healthy and cost-efficient meals so she can reduce her dining expenses. Allison has found it challenging to find recipes for one person that allows for macronutrient tracking and cost estimating while also using existing items in her pantry. Allison works long hours so she can get a move up in her company. So finding recipes quickly and ones that take less than an hour are necessary. Allison likes to spend her weekends going to the gym so finding protein-rich meals easily would help meet her fitness goals.
Desires for Fridger Efficient and healthy options.