Content Coach - Public Releases

This repository hosts the public releases for Content Coach, a desktop application for TCGplayer employees to write on-brand communications using AI.

🚀 Quick Install

curl -fsSL https://raw.githubusercontent.com/TCGplayer/Electron-Content-Coach-Releases/main/install.sh | bash

📱 What is Content Coach?

Content Coach helps TCGplayer employees write communications that align with our brand voice and guidelines. Built with Electron, Next.js, and React Spring, it combines a modern UI with AI-powered content correction and generation.

✨ Features

• Improve Text — Paste existing copy and get an on-brand revision with rationale
• Create Content — Describe what you need and generate brand-aligned copy from scratch
• Design Link — Paste a Figma URL to generate all copy for a screen at once
• Component-aware — Knows the format rules for errors, alerts, CTAs, headings, helper text, and more
• RAG-powered guidelines — Retrieves the most relevant brand guidelines for each request
• Refinement actions — Simplify, shorten, clarify, or apply a custom instruction to any result
• Variant tabs — Get 3 alternative versions with every response
• Atlassian context — Optionally pull in Jira/Confluence project context to align terminology
• Automatic Updates — The app notifies you when a new version is available

🎨 Built With

• Electron — Cross-platform desktop framework
• Next.js — React framework for the UI
• React Spring — Smooth animations and transitions
• PyChomsky — eBay's internal AI SDK for LLM calls and embeddings
• Claude Sonnet — Primary model for tone correction and content generation
• Local vector index — Bundled guideline embeddings, no external database required
• FontAwesome — Icons throughout the app

🔄 Automatic Updates

Content Coach checks for new versions on launch and shows a banner when one is available. Updates are manual installs (re-run the installer or download the DMG from the Releases page).

📥 Manual Installation

1. Download the latest Content-Coach-X.X.X-arm64.dmg from the Releases page
2. Open the DMG and drag Content Coach to your Applications folder
3. Right-click the app and select Open on first launch (to bypass macOS Gatekeeper)

🏠 Source Code

The source code lives in the private repository for TCGplayer employees: TCGplayer/Electron_Content_Coach

🆘 Support

For issues or questions, open an issue in the main source repository or contact the development team.

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Built with ❤️ for TCGplayer