feat(wealth-management): add prospect-intake skill and /prospect command

README.md

@@ -237,6 +237,7 @@ These are reference templates — they get better when you tune them to how your
 
 | Skill | Command | Description |
 |---|---|---|
+| prospect-intake | `/prospect` | Intake, qualify, and dedupe inbound prospects; draft first-touch for review |
 | client-review | `/client-review` | Prep for client meetings with performance and talking points |
 | financial-plan | `/financial-plan` | Retirement, education, estate, and cash-flow projections |
 | portfolio-rebalance | `/rebalance` | Allocation drift analysis and tax-aware rebalancing |

plugins/vertical-plugins/wealth-management/.claude-plugin/plugin.json

@@ -1,6 +1,6 @@
 {
   "name": "wealth-management",
-  "version": "0.1.2",
+  "version": "0.1.3",
   "description": "Wealth management and financial advisory tools: client reviews, financial planning, portfolio analysis, and client reporting",
   "author": {
     "name": "Anthropic FSI"

plugins/vertical-plugins/wealth-management/commands/prospect.md

@@ -0,0 +1,8 @@
+---
+description: Intake and qualify a new wealth-management prospect
+argument-hint: "[prospect name or paste the referral/lead]"
+---
+
+Load the `prospect-intake` skill: capture the lead, enrich it from public sources, qualify it against the firm's ideal-client profile and account minimum, dedupe against the CRM, and draft a first-touch email plus a first-meeting agenda for review.
+
+If lead details are provided, use them. Otherwise ask for the prospect's name and where the lead came from.

plugins/vertical-plugins/wealth-management/skills/prospect-intake/SKILL.md

@@ -0,0 +1,83 @@
+---
+name: prospect-intake
+description: Wealth-management prospect intake and qualification. Capture an inbound lead (referral, seminar sign-up, web form, or COI introduction), enrich it from public sources, qualify against the advisor's ideal-client profile and account minimum, dedupe against the CRM, and draft a compliant first-touch email plus a first-meeting agenda — all staged for advisor review. Use when a new lead comes in and you need to decide whether and how to pursue it. Triggers on "new prospect", "qualify this lead", "intake a referral", "should I take this client", "draft intro to prospect", or "got a referral from".
+---
+
+# Prospect Intake
+
+Turns an inbound lead into a qualified, deduped, advisor-ready next step. This skill helps decide *whether* to pursue and drafts *how* to reach out — it does not give investment advice, make a suitability determination, or send anything on its own.
+
+## Workflow
+
+This skill follows a 5-step intake pipeline. Stop and surface for advisor review at Step 3 (the qualify call) and again before any outreach leaves.
+
+### Step 1: Capture the Lead
+
+Normalize whatever came in — a referral text, a seminar sign-up row, a website form, a LinkedIn message — into one structured prospect record:
+
+- **Name and household**: prospect name, spouse/partner, dependents if mentioned
+- **Source**: referral (and *who* referred — a client, a center of influence/COI, an attorney/CPA), seminar, web form, inbound call, networking
+- **Stated need / trigger event**: what prompted the inquiry (retirement, liquidity event, job change, inheritance, dissatisfaction with current advisor)
+- **Estimated investable assets**: as stated or implied — never invented
+- **Location**: state/region (matters for licensing)
+- **Contact**: email, phone, preferred channel
+- **Output**: a clean prospect card. Mark any field you couldn't fill as `[MISSING]` and list what to ask the referrer or prospect.
+
+### Step 2: Enrich (Public Sources Only)
+
+Build light context from **publicly available** information — company/role, LinkedIn headline, public bios, press mentions:
+
+- Use only public sources. **Do not scrape behind logins, buy data lists, or pull anything the prospect hasn't made public.**
+- The goal is enough context to qualify and personalize — not a dossier.
+- **Output**: 3-5 context bullets. Mark anything not directly confirmed as `[UNVERIFIED]`.
+
+### Step 3: Qualify
+
+Score the prospect against the advisor's **ideal-client profile (ICP)** and **account minimum**. If these aren't known, ask before scoring — don't assume a number.
+
+- **Fit signals**: assets vs. minimum, complexity that matches the firm's strength (equity comp, business owner, multigenerational), location within licensed states, healthy referral source
+- **Friction signals**: below minimum, out-of-state licensing gap, conflict with an existing client, services the firm doesn't offer, do-not-contact status
+- **Output — a single recommendation** with a one-line reason:
+  - **Pursue** — strong fit, move to outreach
+  - **Nurture** — promising but early (e.g., liquidity event 12+ months out); set a follow-up date
+  - **Refer out** — better served elsewhere; suggest a graceful referral
+  - **Decline** — politely close the loop with the referrer
+
+### Step 4: CRM & Relationship Dedupe
+
+Before any outreach, check whether the prospect or referrer is already known:
+
+- Search Gmail/Slack/CRM for prior correspondence with the prospect or household
+- Check for an existing relationship with the **referrer** (a referral from a top client is handled differently than a cold web form)
+- **Output**: label each prospect **New** (no prior contact), **Existing** (prior contact — summarize), or **Previously Passed** (evidence of a prior decline — surface the context before re-engaging)
+
+### Step 5: Draft First-Touch + Meeting Agenda
+
+For prospects marked **Pursue**, draft — for advisor review, never to send automatically:
+
+- **First-touch email**:
+  - **Tone**: warm, concise, professional. Reference the **referral source by name** when there is one ("Jane Doe suggested I reach out") — referral warmth is the whole point.
+  - **Structure**: brief intro → why you're reaching out (tie to their trigger event) → what a first conversation looks like (no obligation) → soft ask for a short call
+  - **Length**: 4-6 sentences. **No attachments, no performance figures, no product pitch** on first touch.
+  - **Voice matching**: if the advisor has sent prior intro emails, study them (search Gmail "sent" for "reaching out", "introduction", "great connecting") and match their voice.
+- **First-meeting agenda**: a short discovery-focused agenda (goals, current situation, what prompted the call, how the firm works, mutual next step) — discovery, not a pitch.
+
+## Example Interaction
+
+**User**: "Got a referral from my client Tom — his colleague Dana just sold her company and needs help. Should I take her on?"
+
+**Assistant**:
+1. Captures Dana into a prospect card (source: referral from client Tom; trigger: business sale/liquidity event; flags `[MISSING]` assets, location, contact)
+2. Asks Tom or Dana for the missing pieces; enriches role/background from public sources, marking unverified items
+3. Qualifies against the firm's ICP and minimum → recommends **Pursue** (liquidity event + warm top-client referral), noting to confirm the state for licensing
+4. Searches Gmail/CRM → labels Dana **New**, confirms Tom is an existing client
+5. Drafts a 5-sentence first-touch that names Tom as the referrer and a discovery-focused first-meeting agenda — and presents both for the advisor to review and send
+
+## Important Notes
+
+- **Stage everything for advisor review.** Never send an email, log a CRM contact, or contact a prospect without explicit advisor approval.
+- **No advice, no suitability call.** This skill qualifies *fit and process*; it does not recommend products, allocations, or make a suitability/Reg BI determination — that happens after discovery, with the advisor.
+- **Honor do-not-contact and prior passes.** If a prospect previously asked not to be contacted or was passed on, surface that and stop.
+- **Respect the referrer.** A referral is a loan of trust from the person who made it — close the loop with them whatever the outcome.
+- **Quality over volume.** A few well-qualified, well-researched prospects beat a long unfiltered list.
+- **Compliance**: ensure all outreach and materials follow firm policy, advertising/testimonial rules, and the regulations that apply to your firm.