Rework Experience Monitoring ToC

experience-monitoring/business-data/business-alerts.md

@@ -0,0 +1,38 @@
+---
+id: business-alerts
+title: Business alerts
+---
+
+> Available by default on Business and Full licenses; optional on other plans.
+
+Business alerting monitors the impact of site issues (for example drops in traffic or conversion) rather than a predefined list of causes.
+They detect abnormal drops in traffic or conversion and let you analyze precisely when those drops occurred.
+
+Because this data comes from Google Analytics, it is processed with a default 4-hour delay (GA data is refined over time).
+
+## Prerequisites
+
+[Users must have filled in their personal data](../configuration/manage-users-and-rights.md) (email, SMS, Slack) and defined the time periods during which they want to be notified or not.
+
+## Creating business alerts
+
+1. Go to **Settings > Alerting**.
+2. In the **Business alerts** section, click **Add a business alert**, then select the alert type you want ([**Alert on conversion rate**](#conversion-rate-alerts) or [**Alerts on pageviews/mn**](#page-view-alerts)).
+3. Name your alert and define which users should receive it. Select email, SMS or Slack.
+4. If you want to define another notification channel than email, SMS or Slack, define the webhook to be used. This type of notifications are not linked to a user.
+5. Hover over the alert's tile. 2 buttons appear:
+
+   * **Configure this alert's planning**: define the time periods during which alerts should be sent.
+   * **Configure this alert's thresholds**: define criteria for triggering an alert and a recovery notification.
+
+### Conversion rate alerts
+
+This checks whether your conversion rate average over a given period (2 hours by default) is lower compared to the same period historically (daily, weekly, or monthly baselines).
+
+By default this alert triggers when the conversion rate drops by 30% compared to the usual value. A resolution notification is sent when the metric returns to 75% of the usual conversion rate.
+
+You can also set a fixed conversion-rate threshold below which you want to be alerted.
+
+### Page view alerts
+
+This works the same way as conversion-rate alerts but is applied to page views per minute.

experience-monitoring/business-data/business-data-results.md

@@ -0,0 +1,63 @@
+---
+id: business-data-results
+title: Understanding business data results
+---
+
+The Business Data module displays traffic and conversion metrics sourced from your analytics tool (Google Analytics or Matomo). Correlate the technical performance of your site and your sales. A key thing to do is to [plot events onto your graphs](../installation/monitor-production-events.md) so as to explain changes.
+
+## Business data or RUM?
+
+Business Data traffic refers to the traffic that customers typically view in their analytics. It is a filtered "business-specific" view, unlike [RUM](../rum/rum.md), which captures all raw traffic.
+
+| Criterion | RUM in Experience Monitoring | Business data (Google Analytics) |
+| --- | --- | --- |
+| Traffic coverage | 100% of traffic (before GDPR pop-in) | Only visitors who have accepted GDPR consent |
+| Bots | Included (US bots, crawlers, etc.) | Excluded (filtered in the GA view configured by the client) |
+| GDPR consent | Independent of consent | Dependent on consent acceptance |
+| Estimated difference | Full raw traffic | Approximately 1/3 of traffic missing (GDPR refusals + filtered bots) |
+| Configuration | Managed in Experience Monitoring | Experience Monitoring retrieves the view as configured in GA (no additional processing) |
+
+## Use cases
+
+### Traffic + Performance Dashboard
+
+Create a [dashboard](../performance-analysis/dashboards.md) that combines website traffic (from GA) with the execution speed of user journey scenarios. This allows you to monitor the overall health of the site at a glance: traffic and performance side by side.
+
+### Impact of a deployment on sales
+
+After a deployment, check whether a slowdown in the site has a negative impact on the conversion rate or revenue. Use in conjunction with [event tags](../installation/monitor-production-events.md) to date the deployment.
+
+### Impact of a deployment on the bounce rate
+
+Check whether a deployment (successful or failed) caused an increase or decrease in the bounce rate. Example: sudden spike in the bounce rate on a certain date, to be correlated with a possible slowdown.
+
+## Metrics
+
+The Business Data module displays the following metrics, all sourced from Google Analytics:
+
+* Website traffic: number of sessions/visitors over the selected period. For non-monetized websites, only this metric is truly relevant.
+* E-commerce conversion rate: for e-commerce sites, tracks conversion trends.
+* Revenue per minute: revenue generated minute by minute.
+* Number of transactions per minute: transaction volume over time.
+* Revenue per session per minute: average revenue per session, minute by minute.
+* Bounce rate: percentage of visitors leaving the site after viewing only one page.
+
+> Google Analytics Delay: There is a delay of 4 to 24 hours between the data reported by GA and actual results. For example, a bounce rate of 90% may be adjusted within the next 48 hours. This delay is inherent to GA and not to Experience Monitoring.
+
+
+
+
+<!--Centreon Experience Monitoring links with Analytics so you can:
+
+Have your business KPIs correlating the technical performance and your sales.
+See the impact of peak traffic on your page load time.
+Measure the capacity and impact of your site's modifications on your architecture load (Infrastructure Cost Per Clic evolution)
+
+In the **Business data** page, you can:
+
+* **Overview** tab - Analytics summary over the period
+* **Opportunities** tab
+
+* Correlate Google Analytics data with Synthetic Monitoring data in the **Journey and revenues** tab (you need to have configured a user journey). You can see an estimation of losses due to downtime or slow loading pages.
+
+* Correlate Google Analytics data with system data in the **Infrastructure cost/click** (you need to have configured an agent collecting [system data](../installation/servers/install-system-agents.md)).-->

experience-monitoring/configuration/advanced-configuration/enable-disable-scenario-or-alert-via-api.md

@@ -1,10 +1,8 @@
 ---
 id: enable-disable-scenario-or-alert-via-api
-title: Automate enabling/disabling a scenario or an alert via API
+title: Automate enabling/disabling a journey or an alert via API
 --- 
 
-## Preamble
-
 In some situations it can be useful to modify Experience Monitoring's configuration automatically. Use cases are many, but the most common are:
 
 - disabling or re-enabling a journey (for example disabling it during a site maintenance window so the maintenance period is excluded from downtime statistics)
@@ -14,7 +12,7 @@ In some situations it can be useful to modify Experience Monitoring's configurat
 
 In Experience Monitoring, all features are accessible through the API, so you can send requests to Experience Monitoring using tools such as curl or wget by specifying the site ID, the User Journey ID and the authentication parameters (**x-csrf-token** and **_qm3k_session**).
 
-Example REST request to disable a journey where the Experience Monitoring UI edit panel URL is https://app.quanta.io/app/settings/sites/29274/user-journey?ids=2913:
+Example: a REST request to disable a journey for which the Experience Monitoring UI edit panel URL is https://app.quanta.io/app/settings/sites/29274/user-journey?ids=2913:
 
 ```bash
 curl "https://app.quanta.io/api/sites/29274/uj/journeys/2913" -X 'PUT' \
@@ -24,7 +22,7 @@ curl "https://app.quanta.io/api/sites/29274/uj/journeys/2913" -X 'PUT' \
   -H "x-csrf-token: XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX=" \
   -H "content-type: application/json;charset=UTF-8" \
   -H "cookie: _qm3k_session=XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX" \
-  --data-raw '{"user_journey":{id:"**29274**","enabled":**false**}}'
+  --data-raw '{"user_journey":{id:"**2913**","enabled":**false**}}'
 ```
 
 ## Implementation as a shell script

experience-monitoring/configuration/configure-google-analytics.md

@@ -1,46 +1,36 @@
----
+---
 id: configure-google-analytics
 title: Configure Google Analytics with Experience Monitoring
 ---
 
-## Frequently asked questions
-
-### Why integrate Google Analytics into Experience Monitoring?
+By integrating Google Analytics data into Experience Monitoring, you can correlate web scenario execution times and technical metrics such as response time and server load with business data like traffic and conversions. This helps you analyze how traffic impacts page load times and draw meaningful conclusions.
 
-Integrating this data allows you to correlate technical metrics (response time, server load, etc.) with your business data (traffic, conversion, etc.). These correlations help you draw meaningful conclusions.
-
-### Are Experience Monitoring probes counted in GA?
+## Link Google Analytics to Experience Monitoring
 
-**No**, Experience Monitoring is invisible to Google Analytics — we don't call the Google Analytics tag that runs on your site's pages.
+> To connect/disconnect Experience Monitoring to/from Google Analytics, you must have [**Administrator** or **Owner** permissions](../configuration/manage-users-and-rights.md) on your Organization in Experience Monitoring.
 
-Therefore your GA statistics are not affected by our probes.
+Here is a [video tutorial](https://www.youtube.com/watch?v=qmeXwypUmL4&list=PLgmedpAAxo-40d8PaBsaQS7Hkrm6mdxjs&index=3) that shows how to link Experience Monitoring to your Google account. You can also follow the procedure below.
 
-### Why don't I see Analytics data in Experience Monitoring?
+To link Experience Monitoring with your Google Analytics account:
 
-Google Analytics data can take several hours to appear. Because we retrieve data via their API, we can only import data that is visible in GA.
+1. Select the site for which you want to link the Google Analytics account (click its name).
 
-### Why don't I have real-time Analytics data?
+2. Click **Settings** (the gear icon at the top right of the screen), then click the **Integrations** tab.
 
-Google Analytics data can take several hours to appear. Because we retrieve data via their API, we can only import data that is visible in GA.
+4. At the bottom of the **Business & Analytics** section, click **Connect**. You'll be redirected to Google's sign-in page — enter the credentials of the account you want to link.
 
-### I accidentally disabled the Google Analytics module in Experience Monitoring. Can I recover history?
+5. Once authenticated, you are redirected back to Experience Monitoring. Select the Google Analytics property you want to use.
 
-No problem — we always import the last 24 hours of data. Wait a little and the data should appear.
-
-If you need to recover more than 24 hours of historical data, contact support via the "Help" button at the bottom-right of the app.
-
-## Link Google Analytics to Experience Monitoring
-
-With Experience Monitoring you can correlate your web scenario execution times with traffic measured by Google Analytics over the same period and analyze the effect of traffic on page load times.
+## Frequently asked questions
 
-> To add/remove a link you must have "Administrator" or "Owner" permissions on your Organization in Experience Monitoring.
+### Are Experience Monitoring probes counted in GA?
 
-We have a [tutorial video](https://www.youtube.com/watch?v=qmeXwypUmL4&list=PLgmedpAAxo-40d8PaBsaQS7Hkrm6mdxjs&index=3) that shows how to link your quanta to your google account.
+No, Experience Monitoring is invisible to Google Analytics — we don't call the Google Analytics tag that runs on your site's pages. Therefore your GA statistics are not affected by our probes.
 
-To link Experience Monitoring with your Google Analytics account, go to the "Configuration" tab (gear icon at the top right), then select the site (click its name) for which you want to link the Google Analytics account.
+### Why don't I see real-time Analytics data in Experience Monitoring?
 
-Go to the "Integrations" tab.
+Google Analytics data can take several hours to appear. Because we retrieve data via their API, we can only import data that is visible in GA.
 
-To create the link, click "Connect". You'll be redirected to Google's sign-in page — enter the account credentials you want to link.
+### I accidentally disabled the Google Analytics module in Experience Monitoring. Can I recover history?
 
-Once authenticated you are redirected back to Experience Monitoring, your Analytics profiles are imported into the UI and you just need to choose the profile you want to use.
+No problem — we always import the last 24 hours of data. Wait a little and the data should appear. If you need to recover more than 24 hours of historical data, contact [Centreon support](http://support.centreon.com/).