Discussions

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  Why do Marketing Mix Models struggle when all your channels move together?

  simba-quokka started Apr 5, 2026 in General

  

  

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  What are saturation curves and why does your average ROAS lie to you?

  simba-quokka started Apr 1, 2026 in General

  

  

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  MMM Best Practices - Tips for Better Models

  nialloulton started Mar 31, 2026 in General

  

  

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  What is adstock and why does it matter for Marketing Mix Modeling?

  simba-quokka started Mar 31, 2026 in General

  

  

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  How does PyMC-Marketing integrate lift tests into Bayesian Marketing Mix Models?

  simba-quokka started Mar 31, 2026 in General

  

  

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  Welcome to Simba Discussions!

  nialloulton started Mar 31, 2026 in General

  

  

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  Introducing Quokka 1.0 - Your AI MMM Consultant

  nialloulton announced Mar 31, 2026 in Announcements

  

  

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  Show & Tell - Share Your Simba Results

  nialloulton started Mar 31, 2026 in Show and tell

  

  

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